This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the Journal of Communication Management (Vol. 22 No. 1, 2018 … Continue reading Thoughts on Recent Developments in Communication Evaluation and Measurement
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PDF: Social Media Standards – Content Sourcing and Transparency PDF: Social Media Standards – Sources & Methods Transparency Table
PDF: Standards Traditional Media – Mentions Metric name Mentions Standards area Traditional media analysis Social media analysis Metric description and application A mention is reference to a topic, company, product, spokesperson or issue that is the focus (or one of the focal points) of the media analysis. Mentions are used to determine prominence or dominance … Continue reading Mentions
The purpose of this research is twofold: (1) to test the reliability of the proposed media standards based upon a content analysis of a randomly selected sample of media coverage; and (2) to provide a “ready-made” set of tools in the form of a tested and effective media coding guidebook and coding instructions to enable … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media
This is the fourth in a series of five blog posts for Measurement Week. In my professional practice, speaking engagements, training seminars, and teaching, we always begin with a look at communications theory and models of communications. Bear with me before dismissing this approach as overly academic or, well, too “theoretical.” Why begin here? First, theory provides a bridge … Continue reading It All Starts with Theory
PDF: PR Measurement Standards: Do’s and Don’ts for PR Practitioners The following is a list of practical do’s and don’ts to help you put research and measurement standards to work for you, your colleagues or your clients. Also included throughout are links to helpful articles and additional information. Standards (Uniform Consensus – Rules for PR Measurement) … Continue reading PR Measurement Standards: Do’s and Don’ts for PR Practitioners
PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at https://instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of … Continue reading Standards Compliance Statement for Agencies and Research Firms to Include in Reports
PDF: Standards Compliance Statement for Inclusion in RFPs We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at https://instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard … Continue reading Standards Compliance Statement for Inclusion in RFPs
First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards … Continue reading Measurement Standards: Present, Future and Meaning
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)