This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
Edelman analyzed global trust in Asian brands. An online survey of more than 32,000 respondents across 28 countries was conducted November 1-28, 2022. Key findings include: 1.) 83% of Asian businesses reported a desire to expand overseas. — This desire was most pronounced from businesses in Indonesia, China, Thailand, and Vietnam. 2.) 26% of global … Continue reading Challenges and Opportunities for Asian-Based Businesses
This summary is provided by IPR based on the original study The Edelman Trust Institute examined individuals’ perspectives of the economy, businesses, and social issues. Online interviews of 32,000 participants were conducted between Nov. 1-28, 2022 in 28 countries. Key findings include: — The economy was a source of anxiety globally, with 89% of all … Continue reading Government is the Least Trusted Institution Across the Globe
This summary is provided by IPR based on the original study by Edelman. This report was featured in a recent IPR webinar. Edelman examined individuals’ perspectives on how their place of employment handled social justice issues. A survey of 2,000 U.S. adults was conducted from April 19-25, 2022. Key findings include: Respondents who worked for government or … Continue reading Edelman Trust Barometer: Business and Racial Justice