Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2015). Infusing social media with humanity: Corporate character, public engagement, and relational outcomes. Public Relations Review, 41(3), 395-403. Summary This study links the factors central to social media communications, including perceived corporate character, parasocial interaction, and community identification, to public engagement and organization–public relationships. Based on American users’ … Continue reading Infusing Social Media with Humanity: Corporate Character, Public Engagement and Relational Outcomes
- Home
- Infusing Social Media with Humanity: Corporate Character, Public Engagement and Relational Outcomes
All posts by Linjuan Rita Men
The role of CEOs as chief engagement officers in the social media era is being increasingly recognized in our field. In my previous blog entry, I summarized my research on why effective CEO communication is important. Simply, CEOs who are better communicators are perceived as better leaders. Furthermore, successful CEO communication builds leadership credibility, empowers … Continue reading Chief Engagement Officer: Effective CEO Communication Styles and Channels →
Does ethical leadership communication engage employees? The simple answer is—YES! But how? Leadership is a nested influence in an organization that affects organizational culture, structures, communication climates, systems, and the attitudes and behaviors of employees. Many effective leadership behaviors and styles have ethical elements; for instance, authentic leadership involves a positive moral perspective that guides … Continue reading Does Ethical Leadership Communication Engage Employees? →
Topic: Leadership Communication Authors, Title and Publication Men, L. (2014). Why leadership matters to internal communication: Linking transformational leadership, symmetrical communication, and employee outcomes. Journal of Public Relations Research, 26(3), 256-279. Summary Leadership at different levels directly or indirectly determines structural forms, organizational culture and climate, power distribution, and communication. Different types of leadership advocate different communication … Continue reading Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes →
Topic: Leadership, Employee Communication Channels, and Employee Satisfaction Authors, Title and Publication Men, L. R. (2014). Strategic internal communication: Transformational leadership, communication channels, and employee satisfaction. Management Communication Quarterly, 28(2), 1-21. Summary Technological development is changing the landscape of communication as well as the internal communication formula of companies. The easy access of organizations to … Continue reading Strategic Internal Communication: Transformational Leadership, Communication Channels, and Employee Satisfaction →
In a recent interview with McKinsey & Company in April 2014, Richard Edelman used the term “chief engagement officer” to describe a Chief Executive Officer’s (CEO) new role, when discussing how today’s leaders can regain public trust. Rather than merely formulate policies, CEOs must step forward, meet communities both internally and externally, establish personal relationships, … Continue reading “Chief Engagement Officer:” The Role of CEOs in Internal Communication →
The Web 2.0 era has changed the basic landscape of communication, including that of the internal communication of companies. Organizations today can access various communication tools for reaching and engaging employees, ranging from traditional print publications (such as newsletters, magazines, and posters) to phone calls, intranets, face-to-face communication, and emails to Web 2.0 tools (such … Continue reading Engaging Employees: Effectiveness of Traditional vs. New Media Channels →
The value of employees as the company’s communication assets can never be underestimated, especially in today’s social media era when employees possess numerous tools to initiate conversations about the company in the public domain 24-7. Simply, how the employees feel about the company determines what they say publicly. Good or bad, such word-of-mouth, corporate insiders’ … Continue reading Building a Favorable Internal Reputation: The Effect of Authentic Leadership and Transparent Communication →
Topic: Leadership Style and Employee Empowerment Author(s), Title and Publication Men, L. R. (2010). Measuring the Impact of Leadership Style and Employee Empowerment on Perceived Organizational Reputation. Institute for Public Relations. Summary This research examined the impact of organizational leadership on internal communication. Specifically, it built links among leadership style, employee empowerment, and employees’ perceptions … Continue reading Measuring the Impact of Leadership Style and Employee Empowerment on Perceived Organizational Reputation →
How do management behavior and leadership effectiveness influence internal communication outcomes, such as employee perception of organizational reputation? When employees like the company they work for, they feel a stronger sense of belongingness and commitment; they are less prone to leave and they look forward to contributing to the success of the company everyday. Another … Continue reading Leadership Style and Organizational Reputation →