Tag Archives: stakeholder engagement

This blog is based on the original journal article in the Public Relations Journal. The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, … Continue reading The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors

Stakeholder engagement has risen on the public relations agenda recently mostly due to the introduction of social media and new hybrid forms of marketing, advertising, and public relations. New technologies have made it possible for organizational messages to have direct stakeholder audience access but only if they are used properly. This article distinguishes between three … Continue reading Understanding Stakeholder Engagement: Faith-holders, Hateholders & Fakeholders