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All posts by Trent Seltzer

[Blog], [Research Library], Diversity, Equity, and Inclusion

This blog features a paper in the latest issue of the PR Journal. Increasingly, we have seen an influx of companies publicly voicing their positions on a range of social issues. This tide of social advocacy by companies matches the expectations of stakeholders—including the ‘general’ public, consumers, and employees—regarding a company’s role in the social … Continue reading #RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees →

[Research Library], OCRC - Culture and Values, Organizational Communication Research Center, , , , , ,

Topic: Organization-Employee Relationships Author(s), Title and Publication Seltzer, T., Gardner, E., Bichard, S., & Callison, C. (2012). PR in the ER: Managing internal organization–public relationships in a hospital emergency department. Public Relations Review, 38(1), 128-136. Summary Focusing on a university-affiliated emergency department (ED), this study investigated the antecedents and outcomes of organization-employee relationships, and the … Continue reading PR in the ER: Managing internal organization–public relationships in a hospital emergency department →

[Research Library], Relationships

This paper details the development of a new way of measuring public relations effectiveness. It focuses on the impact of public relations programming on the quality of the relationship between an organization and its publics by using established relationship measures within a coorientational framework. Unlike previous approaches, this paper outlines an integrated approach that will … Continue reading Measuring the Impact of Public Relations →

[Research Library], Public Affairs

This study examined the relationship between registered voters and their political parties against the backdrop of the 2008 presidential general election. It extends existing research on OPRs by investigating them within a political context and by moving beyond current approaches that typically focus on an individual organization and its publics. Antecedents and Relationship Maintenance

[Research Library], Media Relations

This paper examines, over a five-year period, the evolution of a journalists’ perception of the media relations efforts of Southwest Airlines. Quantitative measurement and analysis is coupled with an in-depth qualitative investigation to understand the media’s perceptions of Southwest’s public relations effectiveness, media relations value, use of relationship maintenance strategies, perceptions of communication channels and … Continue reading We’ll Get Right Back to You →