Tag Archives: communication effectiveness

December 22, 2015OCRC - Leadership Communications, Organizational Communication Research CenterCEOs, communication channels, communication effectiveness, Communication style, employee-organization relationships, executive communication, internal communication, leadership communication, social media, technology in the workplaceLinjuan Rita Men

Authors, Title and Publication Men, L. R. (2015). The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. Public Relations Review, 41, 461-471. This article reports a study that primarily investigated the role of CEOs in organizational internal communication. Executive leaders, particularly CEOs, play a unique organizational role. As the top … Continue reading The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. →

July 12, 2012[Research Library], Investor Relations, OCRC - Measurement, Organizational Communication Research Centercommunication effectiveness, effective communication, employee communication, Employee Retention, employee turnover, external communication, financial performance, internal communication, Measurement Publication, organizational communication, return on investment (ROI)Institute for Public Relations

Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Centercommunication effectiveness, electronic communication, employee communication, employee management, Employee Value Proposition (EVP), face-to-face communication, globalization, high-performing companies, internal communication, Measurement Publication, Organizational Values, return on investment (ROI), social mediaInstitute for Public Relations

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report →

July 12, 2012[Research Library], OCRC - Measurement, Organizational Communication Research Centerbusiness-outcome metrics, communication effectiveness, communication value, employee communication, employee surveys, internal communication, Measurement Publication, return on investment (ROI), Watson/Wyatt surveyBruce Berger

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) … Continue reading How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts →