Tag Archives: data

February 5, 2024[Research Library], Digital Media Research Center, DMRC- Digital/Social Media, Latest Research Digital Media Research Center2024, agency, AI, AI strategy, budget, client spend, clients, communication strategy, data, generative ai, in house, Optimization, organizations, platforms, social media, Strategy, Workplace, workplace flexibilityOlivia K. Fajardo

PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023. Respondents worked either in-house or at an … Continue reading Navigating Change for Communications in 2024 →

February 1, 2024[Research Library], Latest Research Organizational Communication Research Center, OCRC - Blogs, OCRC - Internal Communications, OCRC - Leadership Communications, Organizational Communication Research CenterChange, communications management, data, employee comms, future of internal communications, insights, internal comms, internal communication, research, scholarship, science, scopeOlivia K. Fajardo

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement. Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

April 18, 2022[Blog], [Research Library], Latest Research Measurement Commission, MC - Measurement 101, Measurement Commission, Measurement Roundtabledata, digital data, measurement commission, measurement roundtable, offline data, roundtableInstitute for Public Relations

This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to … Continue reading Measurement Roundtable: Aligning Digital and Offline Data →

May 4, 2021[Research Library], MC - Big Data, MC - Digital/Social Media, Measurement Commissionbegin, begin simply, data, insights, Mark Weiner, review, simply, simply begin, Stoeckle, technology, Thomas StoeckleOlivia K. Fajardo

This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights →

December 17, 2020[Blog], [Research Library], Big Data, Digital Media Research Center, DMRC- Digital/Social Mediadata, data policy, Facebook, public communicationOlivia K. Fajardo

This summary is provided by the IPR Street Team based on the original journal article in the Journal for Public Interest Communications by Brandon Carl Boatwright and Candace White As the largest social media company with over 1.6 billion users, concerns on Facebook’s policies and use of personal data are increasing. This study explored the rhetoric of … Continue reading Public Communication of Facebook Data Policy →