Tag Archives: Dialogue

August 21, 2018[Research Library], OCRC - Communication Behaviors, OCRC - Engagement, Organizational Communication Research CenterDialogue, employee engagement, employee silence, employee voice, internal communication, organizational engagement, senior manager communicationSarah Jackson

Author(s), Title and Publication Ruck, K., Welch, M., & Menara, B. (2017). Employee voice: An antecedent to organizational engagement?. Public Relations Review, 43(5), 904-914. doi.org/10.1016/j.pubrev.2017.04.008 Summary Employee engagement is increasingly recognized as a contributing factor to effectiveness in innovative and competitive organizations. At the same time, communication has been heavily linked to organizational effectiveness. However, … Continue reading Employee Voice: An Antecedent to Organizational Engagement? →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Advocacy, DMRC - Engagement, DMRC - Influence, DMRC - Public Affairs, DMRC- Digital/Social Media, MC - Digital/Social Media, RelationshipsDialogue, politics, social media, TwitterInstitute for Public Relations

Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter. →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - NonprofitDialogue, one-way communication, relationship building, two-way symmetryInstitute for Public Relations

Merritt, Sarah; Lawson, Lauren; Mackey, Dale; & Waters, Richard D. (2012). If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere in S. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 157-168). New York: Peter Lang Publishing, Inc. Summary One of the principal characteristics of social … Continue reading If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere →

September 25, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC- Digital/Social Mediaauthenticity, Dialogue, Mashable, online, relationship management, social media, TwitterInstitute for Public Relations

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterInstitute for Public Relations

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →