IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. McKinsey & Company examined the economic state of Latino consumers in the United States to identify their spending habits post-pandemic and where their needs were unmet. The data were compiled from a … Continue reading Are Latino Consumers Dissatisfied With Current Product Options?
This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of artificial intelligence (AI) and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include:1.) 55% of respondents reported that their organizations have adopted AI and 40% said … Continue reading Generative AI’s Breakout Year
McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers
This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include: 1.) AI adoption is 2.5 times higher today than in 2017. 2.) 27% of employees developing AI … Continue reading The State of AI in 2022
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. LeanIn and McKinsey & Company explored the current state of gender diversity in the workplace. A survey of over 40,000 employees was conducted in 2022 along with a series of interviews with women of diverse identities, including women of color, LGBTQ+ women, … Continue reading Women in the Workplace 2022
This summary is provided by the IPR Organizational Communication Research Center based on the original study by McKinsey & Company McKinsey & Company explored why employees are leaving their jobs and how companies can attract and retain talent. An online survey was conducted with 1,364 individuals across the globe who left their job without another … Continue reading How to Win Talent in the Great Resignation
Research Readout is a monthly series by the Institute for Public Relations and Ragan’s PR Daily spotlighting new and important research that every PR professional should know. In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations … Continue reading Research Readout: What the Data Says About Accelerating Change for Black Employee Experiences