Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.) … Continue reading The Impact of AI on the Bottom Line in PR
Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition