This blog is based on the original journal article in the Public Relations Journal. Do Public Relations students know advertising when they see it? Borrowing the credibility of a content publisher, native advertising is paid content mirroring the source content in form and location. Native advertising includes paid posts, sponsored hyperlinks, and content developed to mimic the online … Continue reading Can PR Students Differentiate Paid Advertisements from Editorial Content Online?
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Gainesville, FL– The Institute for Public Relations is pleased to introduce the inaugural cohort of IPR ELEVATE. These ambitious and entrepreneurial leaders are committed to the research-focused mission of IPR, which is to promote the science beneath the art of public relations. ™ “I am excited to welcome this highly accomplished and exceptional group of … Continue reading Institute for Public Relations Inducts the Inaugural Cohort of IPR ELEVATE Members →
Deconstructing is a new IPR blog series devoted to building a greater understanding of theoretical and practical terms and concepts that may be commonly used but not widely understood in the communication industry. What is Psychological Safety? In 1999, Dr. Amy Edmondson, a professor at Harvard Business School, published a seminal piece of research in … Continue reading Deconstructing: Psychological Safety →
This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand →
This blog is provided by the IPR Organizational Communication Research Center. After reviewing the pieces I have previously written over the years for the IPR Organizational Communication Research Center, mindfulness seems to be a constant theme. I mentioned it when discussing burnout in the workplace. I also introduced the practice as a tool to enhance … Continue reading How to Use Mindfulness to Become a Better Manager and Colleague →
IPR is featuring some of the many women PR pioneers and modern-day heroes to celebrate Women’s History Month. Henrietta Lacks unknowingly made medical research history with the first immortalized human cell line. Unfortunately, her cells were donated without her consent and her case has spotlighted racial inequities and in this case, also a historical lack of … Continue reading Pioneer Henrietta Lacks (1920-1951) →
This summary is provided by the IPR Organizational Communication Research Center. Summary Servant leadership is a leadership approach centered on developing, serving, and empowering followers. The concept has received popularity in recent years because of its altruistic nature. The current study examined the impact of servant leadership on employee advocacy. Employee advocacy is defined as … Continue reading How Servant Leaders Contribute to Employee Advocacy →
This summary is provided by the IPR Organizational Communication Center. Summary Enterprise social media (ESM) refers to web-based platforms that enable employees to post, view information, and interact with everyone in organizations. This study examined why and when ESM can foster employee innovation in the workplace. ESM enables high levels of communication visibility (the extent … Continue reading Does WeChat Use Impact Employee Innovation? →
Download the Full Report (PDF): 2022 IPR Disinformation in Society Report Download the Press Release: 2022 IPR Disinformation in Society Report Press ReleaseDownload Social Graphics: Graphic 1, Graphic 2, Graphic 3, Graphic 4, Graphic 5 Special thanks to our sponsors: IntroductionNearly three-quarters of Americans on both sides of the political aisle believe disinformation, or deliberately false or misleading … Continue reading 2022 IPR Disinformation in Society Report →
IPR is featuring some of the many female pioneers to celebrate Women’s History Month. Leone Baxter was born in Kelso, Wa., on Nov. 20, 1906. She moved to Redding, Calif., and soon attained the distinction of being the only woman to manage a Chamber of Commerce. Baxter and her husband, Clem Whitaker, started Campaigns, Inc., … Continue reading Pioneer Leone Baxter (1906-1961) →
IPR is featuring some of the many Black American pioneers and landmark events to celebrate Black History Month. Plessy v. Ferguson was a landmark U.S. Supreme Court decision in 1896 that upheld the constitutionality of racial segregation under the “separate but equal” doctrine. The case stemmed from an 1892 incident in which Homer Plessy, who was seven-eighths … Continue reading Plessy v. Ferguson (1896) →
Gainesville, Fla. — Nearly three-quarters of Americans on both sides of the political aisle believe disinformation, or deliberately false or misleading information, will prolong the COVID-19 pandemic, according to the 3rd annual Institute for Public Relations Disinformation in Society Report. The survey of 2,200 Americans conducted Nov. 10-14, 2021, by Morning Consult explored the prevalence … Continue reading Americans Believe Disinformation is One of the Most Significant Problems in Society and Will Prolong the COVID-19 Pandemic →