Wikipedia and the field of public relations have long had a challenging relationship. As one of the top websites in the world, Wikipedia plays a large role in defining and shaping corporate reputations. Unfortunately, due to bad actors over the years, Wikipedia has a policy that requires public relations and communications professionals to go through … Continue reading Multi-Agency Commitment to Follow Wikipedia Rules
Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was … Continue reading Top 10 Social Media Research Studies for Public Relations Professionals
DiStaso, M. W. (2013). Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys. Public Relations Journal, 7(3), 1-23. Summary Wikipedia has arguably become a staple in society. In fact, of all the information sources available on the Internet, Wikipedia is one of the most widely used. The problem that public relations … Continue reading Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys
Determining how to best handle Wikipedia entries when you are in public relations remains challenging. Wikipedia articles continue to load at the top in search results as Wikipedia remains the sixth most popular website in the world. This makes it a site not to be ignored, and the impact of Wikipedia can be especially profound … Continue reading Rules for Wikipedia Editing for Public Relations
Wikipedia and public relations professionals have a long history. Since at least 2006, Jimmy Wales, co-founder of Wikipedia, has asked public relations professionals to follow the “bright line” rule and make requests for changes to their company or client’s Wikipedia page through “Talk” pages instead of directly editing. In 2012, I conducted a survey of … Continue reading There’s Improvement, but Problems with Wikipedia’s Bright Line Rule Continue
McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook
DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube
DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social … Continue reading How public relations executives perceive and measure the impact of social media in organizations
DiStaso, Marcia Watson, & Bortree, Denise Sevick (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review. 38(3), 1-10. With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is … Continue reading Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis
DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule? Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals … Continue reading Measuring public relations Wikipedia engagement: How bright is the rule?