IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Nielsen studied advertising spend on diversity and inclusion (D&I) and impacts of advertising on Spanish Language networks (S&L). A review of census bureau data and past Nielsen … Continue reading Understanding Ad ROI on Diversity, Inclusion, and Spanish Language Networks
Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. Key findings include:1.) 26% of Americans are living with a disability.— Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.) 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising
This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers
IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water. After graduating in … Continue reading Barbara Gardner Proctor (1932-2018)
This blog is based on the original journal article in the Public Relations Journal. Do Public Relations students know advertising when they see it? Borrowing the credibility of a content publisher, native advertising is paid content mirroring the source content in form and location. Native advertising includes paid posts, sponsored hyperlinks, and content developed to mimic the online … Continue reading Can PR Students Differentiate Paid Advertisements from Editorial Content Online?
Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the … Continue reading Social media research in advertising, communication, marketing and public relations