In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. So many PR leaders focus on how to beat the competition within the highly competitive PR industry. Yet I wouldn’t be where I am without a little help from my friends. Sometimes, those friends are also considered the competition. … Continue reading Lessons Earned: When the Competition is Your Friend
Topic: Digital Communication in the Workplace Authors, Title and Publication Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer-Mediated Communication, 19(1), 1-19. Summary This review article explored what consequences—positive and negative—social media used for communication and interaction within the … Continue reading Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations
Merritt, Sarah; Lawson, Lauren; Mackey, Dale; & Waters, Richard D. (2012). If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere in S. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 157-168). New York: Peter Lang Publishing, Inc. Summary One of the principal characteristics of social … Continue reading If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere
Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface … Continue reading Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
Topic: Employee Public Organization Relationships and Relationship Management Author(s), Title and Publication Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Institute for Public Relations. Summary This study examined the critical roles that employees play in an organization’s relationship building process with its publics. An in-depth case study … Continue reading The employee-public-organization chain in relationship management: A case study of a government organization