This blog is provided by the IPR ESG & Purpose Research Library. Honeywell examined the sentiment and progress of Environmental Sustainability (ES) initiatives on a global basis. A survey of 653 professionals directly involved in the planning, strategic development, implementation, or oversight of environmental sustainability goals and initiatives was conducted April 1–Sept. 30, 2022. Key … Continue reading Corporations Prioritizing Environmental Sustainability
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This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include: 1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects … Continue reading The State of PR Measurement 2022 →
Download the Full Report (PDF): 2022 Disinformation in Canada Report (PDF)Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF)Download Press Release: 2022 Canadian Disinformation Study Press Release Thank you to our sponsors: Introduction:This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S. … Continue reading 2022 Disinformation in Canada Report →
As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures. Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures →
Future Forum explored how executives are dealing with the strain of leading in the “new normal.” A survey of 10,766 workers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted Aug. 3-21, 2022. Key findings include: 1.) Burnout rose to 40% this quarter globally—an 8% rise from May—with the most significant increase … Continue reading Executives Feel the Strain of Leading in the “New Normal” →
Deloitte examined how executives go beyond workplace wellness to workplace well-being—for themselves and their people. A survey of 1,050 c-suite executives and 1,050 employees was conducted Feb. 8-21, 2022. Key findings include: — 56% of employees said their company’s executives care about their well-being, while 91% of the C-suite said their employees believe they care … Continue reading The C-Suite’s Role in Well-Being →
This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising. For decades, PR professionals have used various methods to show the relationship between consumer exposure to positive brand news and changes in behavior. … Continue reading Purchase Intent as a Measure of PR Success →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. LeanIn and McKinsey & Company explored the current state of gender diversity in the workplace. A survey of over 40,000 employees was conducted in 2022 along with a series of interviews with women of diverse identities, including women of color, LGBTQ+ women, … Continue reading Women in the Workplace 2022 →
JUST Capital and The Harris Poll explored how the American public expected companies to respond to the most crucial issues of 2020. A survey of 2,055 U.S. adults was conducted from Oct. 20-22, 2020. Key findings include: 1.) 72% of Americans think that business leaders have a role to play in assisting their employees during … Continue reading Americans Believe Corporate Leaders Have a Role in Protecting Democracy →
IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month Dr. Susan La Flesche Picotte was born in 1865 on Nebraska’s Omaha reservation. She was a public health activist and was the first Native American woman to earn a medical degree. When she was … Continue reading Pioneer Dr. Susan La Flesche Picotte (1865-1915) →
IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month. Wilma Mankiller was born in 1945 in Tahlequah, Oklahoma, the capital of the Cherokee Nation. She made history in 1985 when she was named the first female chief of the Cherokee Nation and the … Continue reading Pioneer Wilma Mankiller (1945-2010) →
This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability. A survey of 2,210 U.S. adults was conducted from July 5-7, 2022. Key findings include: 1.) Consumers said that sustainability is most important for industries that are … Continue reading Consumer Knowledge About Sustainability Does Not Equal Understanding →