Cision analyzed what journalists want and need from their relationships with public relations professionals. A survey of 3,016 media professionals in 19 different countries was conducted from January to February 2024. Key findings include: –The top three types of information journalists want to receive include: –News announcements and press releases (74%) –Original research – research, … Continue reading What do Journalists want from PR professionals?
PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023. Respondents worked either in-house or at an … Continue reading Navigating Change for Communications in 2024
A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health
PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022. Key findings include: 1.) 61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators … Continue reading Measuring Impact is a Main Concern for Communicators in 2023
An analysis of stakeholder conversations on Twitter about the environment and sustainability. Download Full Report (PDF): The Perceptions of Sustainability Cision and the Institute for Public Relations (IPR) examined the conversation around environmental, social, and corporate governance (ESG) topics. This second report focuses on the ‘E’ in ESG — environment and sustainability. Executive Summary Organizations are increasingly … Continue reading The Perceptions of Sustainability
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key findings include: 32% of journalists said “maintaining credibility as a trusted news source/combating accusations of ‘fake news’” was the biggest challenge. 57% of journalists … Continue reading Cision 2022 State of the Media Report