Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands?
This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in. Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26. Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?
This summary is provided by IPR based on the original study by Morning Consult Morning Consult examined American voters’ perspectives on corporate responses to the Buffalo, N.Y., mass shooting. A poll of 1,702 registered U.S. voters was conducted on May 16, 2022. Key findings include: 61% of American voters said that companies “probably should” or … Continue reading Most Voters Want Companies to Publicly Denounce White Supremacy in Wake of Buffalo Mass Shooting
This summary is provided by IPR based on the original study by Morning Consult Morning Consult explored the public’s interest in and concerns around the metaverse. The metaverse is a computer-generated environment in which users can interact with each other via virtual reality technology. A survey of 4,420 U.S. adults was conducted from March 3-5, … Continue reading Public Opinion on the Metaverse
This summary is provided by the IPR Organizational Communication Research Center The original study by Morning Consult can be found here Morning Consult examined workers’ priorities, work preferences, and lifestyles. Researchers then separated workers into five distinct types, which provide insight into their values and preferred work environments. A survey of 6,610 U.S. adults was … Continue reading The Five Types of Workers in the New Normal