Muck Rack examined PR professionals’ salaries and hours worked. An online survey of 1,034 PR professionals was conducted from March 31 – April 25, 2023. Key findings include: –The typical salary for PR professionals is $85,000. The average salary at brands is $107,000 and the average at agencies is $80,000. –57% of PR professionals reported … Continue reading What is the State of PR Salaries?
Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists was conducted Jan. 3 – Feb. 9, 2024. Key findings include: 1.) 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?
This summary is provided by the IPR Digital Media Research Center Muck Rack examined AI use among public relations professionals in 2023. A survey of 1,001 public relations professionals was conducted Nov. 2 – Dec. 14, 2023. Key findings include: — The number of PR professionals who said they use generative AI increased from 28% … Continue reading How PR Pros are Using AI
MuckRack analyzed the current responsibilities of public relations professionals and expectations for the upcoming business year. A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 7 – Oct. 26, 2023. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond
Muck Rack explored recent trends in the public relations industry. A survey of 1,034 PR professionals was conducted from March 31 to April 25, 2023. Key findings include:— 36% of respondents said their workplace had “a little” diversity on their leadership teams.—- 27% of respondents said their workplace had “a moderate” amount of diversity on … Continue reading Challenges and Priorities for PR Pros in 2023
This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. A survey of 2,226 journalists based in the U.S., Asia, Africa, and Europe was conducted from Jan. 4 – Feb. 6, 2023. Key findings include: — Journalists’ top concerns were disinformation (50%), … Continue reading The State of Journalism 2023
This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include: 1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects … Continue reading The State of PR Measurement 2022
Muck Rack examined the salaries of public relations professionals in agencies, brands, nonprofits, and governmental roles across the globe. A survey of 1,887 public relations professionals was conducted from April 12 – May 2, 2022. Key findings include: Public relations professionals at brands were the highest earners, with 50% earning $100K or more annually. 26% … Continue reading The State of PR Salaries in 2022
This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022