This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis happens. This study examined crisis memory (memories which influence how people think, feel, and act when dealing with new crises) in the context … Continue reading How Memory Plays a Role in Crisis Response
This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed considerable evidence that even small wording changes can sometimes have surprisingly large effects on people’s attitudes, judgments, and behaviors. Some of this work has focused on wording that contains … Continue reading The Cure Effect: Choosing Your Words Carefully in Health Care Communications
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach