This summary is provided by the IPR Organizational Communication Research Center. Dr. Yeonsoo Kim and Dr. Shana Meganck examined how corporate social advocacy (CSA) can be effectively implemented through the following: transformational leadership (e.g., encouraging innovation, motivating employees, and engaging in supportive and mentoring roles) and dialogic communication (i.e., internal communication focused on mutuality and openness). … Continue reading How Can Corporate Social Advocacy (CSA) Be Implemented Effectively in the Workplace ?
Tag Archives: Dialogic communication
This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Weiting Tao and colleagues examined how workplace dialogic communication about COVID-19 vaccination influenced employees’ intention to advocate for the vaccine to people in their personal and professional networks. Workplace dialogic communication requires open exchange of information, thoughts, and … Continue reading Workplace Chatter Can Promote Employee Advocacy for COVID-19 Vaccination
This abstract is summarized by IPR from the original journal article published in the Public Relations Journal. Katie R. Place, Ph.D. explored digital, social, and mobile public relations efforts with low-income publics to best meet their complex and evolving dialogic engagement needs. The author conducted an exploratory, qualitative study consisting of 39 interviews of … Continue reading Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics
Think about the last time you were in a situation where you were unsure if the person you were talking to was truly listening to what you had to say. Were you talking to a colleague or maybe a partner or a supervisor? And did their nonverbal cues demonstrate a lack of active listening? How … Continue reading How Do We Learn to Actively Listen? A Challenge to All of Us to be More Present with our Dialogic Partners
Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface … Continue reading Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles