Tag Archives: Engagement

December 21, 2018[Research Library], Digital Media Research Center, DMRC - Advocacy, DMRC - Engagement, DMRC - Influence, DMRC- Digital/Social Media, Latest Research Digital Media Research Centeradvocacy, Engagement, influence, Social NetworkingSarah Jackson

Citation Ciszek, Erica., & Logan, Nneka. (2018). Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relations Research, 30(3), 115-127. Summary Scholars have continually used dialogic principles to examine whether social media is dialogic. Extant public relations literature on social media, however, demonstrates … Continue reading Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media →

December 5, 2018[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Engagement, DMRC - Influencecrisis communication, Engagement, influenceSarah Jackson

Fraustino, Julia Daisy, Lee, Ji Young, Lee, Sang Yeal , & Ahn, Hongmin (2018). Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement. Public Relations Review, 44(3), 331-341. doi: 10.1016/j.pubrev.2018.02.003 Summary Public relations practitioners have increasingly embraced visual media technologies such as 360° video, … Continue reading Effects of 360° Video on Attitudes Toward Disaster Communication →

November 19, 2018[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Engagement, DMRC - Influence, DMRC - Measurement, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterCrisis, Engagement, influence, measurement, Social NetworkingSarah Jackson

Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media →

October 23, 2018[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC - Influence, DMRC - Trust, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, influence, Reputation, Social NetworkingSarah Jackson

Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An International Journal. 23(3), 326-341. Summary This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility … Continue reading Communicating Corporate Social Responsibility on Social Media →

September 17, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Influence, DMRC - Trust, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, influence, Reputation, Social NetworkingNicole Lee

Lee, Nicole M. & Seltzer, Trent. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129 Summary This study introduces the term ‘vicarious interaction’ and explores how online interaction with an organization affects not only those users participating in the exchange, but also those … Continue reading Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships →

September 12, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Trust, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, Reputation, Social Networking, SportsSarah Jackson

Hwang, Geumchan. (2017). An Examination of Crisis Response in Professional Athlete Scandals: A Sport Fan’s Perspective. International Journal of Crisis Communication, 1(2), 64-71. Summary This study investigated the influence of athlete celebrity scandals on a sport fan’s attitude and behavioral intention, and a sport fan’s reaction to athlete celebrity’s media response after the scandal. Athlete … Continue reading An Examination of Crisis Response in Professional Athlete Scandals →

July 10, 2018[Research Library], Latest Research Organizational Communication Research Center, OCRC - Engagement, Organizational Communication Research Centercommitment, Engagement, models of human resource management, The Skills and Employment Surveys Series Data setSarah Jackson

Author(s), Title and Publication Sutherland, J. (2018). Who commits? Who engages? Employee Relations, 40(1), 23-42. https://doi.org/10.1108/ER-02-2016-0033 Summary Using an ordered-logit and regression model, this research extracted and analyzed retroactive data from the 1986, 1992, 1997, 2001, 2006 and 2012 Skills and Employment Surveys Series Data set pertaining to commitment and engagement. Commitment covered three components: … Continue reading Who commits? Who engages? →

June 20, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Influence, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, influence, Social NetworkingSarah Jackson

Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, 12(2). 125-144. Summary While public relations industry leaders have proposed a strategic approach to social media, industry research has found that social media practices may be more tactical than strategic. Likewise, … Continue reading Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use →

June 20, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - International, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, International, relationships, Social NetworkingLinjuan Rita Men

Tsai, Wan-Hsiu Sunny, and Men, Rita Linjuan (2018). Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review, 44(3), 419-429. https://doi.org/10.1016/j.pubrev.2018.04.004 Summary Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. Focusing on WeChat, one of the world’s most popular social messaging … Continue reading Social Messengers are the New Frontier of Organization-Public Engagement →

May 16, 2018[Research Library], Digital Media Research Center, DMRC- Digital/Social Mediaadvocacy, Engagement, International, Political/Governmental, Social NetworkingSarah Jackson

Valenzuela, Sebastián, Teresa Correa, and Homero Gil de Zúñiga (2018). “Ties, likes, and tweets: Using strong and weak ties to explain differences in protest participation across Facebook and Twitter use.” Political Communication, 35(1), 117-134. Summary This article argues that different social media platforms influence political participation through unique, yet complementary, routes. More specifically, it proposes … Continue reading Likes vs. Tweets: Differences in Protest Participation Across Facebook and Twitter →

April 15, 2016[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Engagement, DMRC- Digital/Social MediaCrisis, Engagement, Social Networking, SportsSarah Jackson

Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement … Continue reading Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? →