Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the … Continue reading New media and public relations
Wright, Donald K. & Hinson, Michelle Drifka. (2012, Summer). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Journal, 6(4), 1-40. Although others have examined the impact new communication media are having on public relations, the annual Wright & Hinson surveys represent one … Continue reading Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis
Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324. Many of the relationship cultivation strategies and the dialogic principles assume symmetrical communication is taking place. However, significant amounts of information are shared in a one-way manner, especially in social media. … Continue reading Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates
Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations
Smith, Brian G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329-335. This study explores the influence of social media users on dialogue about organizations during a crisis, and proposes a social model of public relations in which traditional public relations responsibilities are distributed to social media … Continue reading Socially distributing public relations: Twitter, Haiti, and interactivity in social media
Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface … Continue reading Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
Muralidharan, S., Rasmussen, L., Patterson, D. & Shin, J. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37, 175-177. The 2010 Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a … Continue reading Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts
Lovejoy, Kristen; Waters, Richard D.; & Saxton, Gregory D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318. While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get … Continue reading Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
Holton, Avery & Coddington, Mark (2012). Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ Case Studies in Strategic Communication, 1, 3‐23. Professional sports teams have struggled to incorporate social network sites into their existing branding and media strategies, wrestling with issues of access and trust. This case study … Continue reading Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’
Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships