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This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion. Participants discussed key strategies for effectively communicating the value of metrics, focusing on tailoring approaches for different C-Suite … Continue reading Measurement Roundtable: Selling Measurement to the CEO/CMO →

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This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, often reducing the time to identify trends and sentiment from hours or days to mere minutes (Whitaker, … Continue reading AI in PR Measurement: It’s Not an Either-Or Approach →

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This blog is provided by the IPR Measurement Commission. What kind of news source do you trust most to get your vital information? Turns out, the answer may depend on your age. That’s because a recent survey on news consumption preferences conducted by Researchscape in collaboration with Fullintel, results found that media preferences often differ … Continue reading What News Sources do You Trust? →

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 This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion. Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact … Continue reading Measurement Roundtable: Adapting Metrics in a Changing Media Landscape →

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This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success →

[Research Library], Digital Media Research Center, DMRC - Artificial Intelligence (AI), Latest Research Digital Media Research Center, MC - Digital/Social Media, Measurement Commission, Measurement Roundtable, , , , , , , , , ,

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology in communications measurement. Measurement Commission and ELEVATE member Brittany Paxman, Managing Partner at Point 600, moderated the discussion. Participants discussed what they have been hearing about AI … Continue reading Measurement Roundtable: Measuring AI & Tech →

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This summary is provided by the IPR Measurement Commission Summary The IPR Measurement Commission and the Joint Committee on Testing Practices of the American Educational Research Association (AERA), the American Psychological Association (APA), and the National Council on Measurement in Education (NCME) (2014) have long been dedicated to the development of measurement and science in our … Continue reading Applying Conceptual Analysis and Inductive Research in Social Science →

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This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations. A pertinent question, however, was tactical rather than strategic in nature: … Continue reading Measurement Digest: Measuring Internal Communication →

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This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss disinformation in the evolving communication landscape. IPR Measurement Commission member Chelsea Mirkin, Head of Global Analysis at Cision, and Antony Cousins, Executive Director for AI Strategy at Cision, moderated the discussion. Participants discussed how the … Continue reading Measurement Roundtable: How to Handle Disinformation →

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