PwC examined how CEOs feel about the future of business in the 26th Annual Global CEO Survey. A survey of 4,410 CEOs in 105 countries and territories was conducted from October – November of 2022. A series of in-depth interviews with CEOs were also conducted. Key findings include: 1.) Nearly 40% of CEOs across all … Continue reading Winning Today’s Race While Running Tomorrow’s
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This summary is provided by the IPR Digital Media Research Center. Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted from Jan. 27–29, 2023. Key findings include:1.) 52% of Americans said they did not trust AI tech.2.) 67% of Americans said they were concerned about the safety of generative AI … Continue reading The Majority of Americans Do Not Trust AI Technology →
Future Forum assessed employees’ perspectives on workplace flexibility and post-pandemic work policies. A survey of 10,243 workers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted from Nov. 16 – Dec. 22, 2022. Key findings include:1.) Employees who were dissatisfied with their level of flexibility at work were 43% more likely to … Continue reading Flexibility at Work Improves Company Culture →
Gainesville, Fla. – The Institute for Public Relations is thrilled to announce four new Trustees to the Board: Virginia Devlin Current Global Chief Executive Officer Virginia Devlin is Chief Executive Officer of Current Global, a midsized communications agency that is part of the Interpublic Group (IPG). Current is focused on influencing behavior where real life … Continue reading IPR Welcomes Four New Trustees →
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This blog is provided by the IPR Center for Diversity, Equity, and Inclusion. “Diversity fatigue” is a phenomenon that has garnered increased attention in recent years, particularly within academic and corporate settings. A research study by Jessi L. Smith and her colleagues defined diversity fatigue as “variation in the extent to which someone experiences a … Continue reading The Impact of Diversity Fatigue and How to Combat It →
As the incoming Chair of the IPR Board of Trustees, Yanique Woodall, looks to the future and shares what research priorities and upcoming programs IPR will focus on in 2023. It’s hard to believe we’re one full month into the new year. As communicators in our fast-paced, deadline-driven, and constantly evolving environments, time seems to … Continue reading Letter from the 2023 Chair of the IPR Board of Trustees: Yanique Woodall →
EUPRERA outlined current practices and future developments in managing communication in companies, agencies, non-profits, and other organizations. A survey of 1,672 communication professionals in 43 countries throughout 2022. Key Findings: 1.) Diversity, equality, and inclusion are influencing organizational policies and communications worldwide, but only 51% of communicators in Europe have closely followed global trends and … Continue reading European Communication Monitor →
PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022. Key findings include: 1.) 61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators … Continue reading Measuring Impact is a Main Concern for Communicators in 2023 →
Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives →
IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water. After graduating in … Continue reading Barbara Gardner Proctor (1932-2018) →
Morning Consult examined how American society, culture, and politics are perceived around the world. A survey of 1,000 people from 17 countries was conducted from October – December 2022. Key findings include: 1.) English-speaking countries that are predominantly white had the highest negative perceptions of race relations in the United States. — 57% of Canadians, … Continue reading People in Affluent, English-Speaking Countries Give Harshest Reviews of U.S. Race Relations →