Wigley, Shelley, & Lewis, Bobbi Kay (2012). Rules of engagement: Practice what you tweet. Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if … Continue reading Rules of engagement: Practice what you tweet
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Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured … Continue reading “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response →
Väyrynen, Karin, Hekkala, Riitta, & Liias, Tuula (2013). Knowledge Protection Challenges of Social Media Encountered by Organizations. Journal of Organizational Computing and Electronic Commerce, 23(1/2), 34-55. Summary Although social media (SM) represents a new means of creating and sharing knowledge, it also presents new challenges for protecting confidential information and other data that companies do … Continue reading Knowledge Protection Challenges of Social Media Encountered by Organizations →
Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in … Continue reading Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media →
Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source … Continue reading Study shows some blogs affect traditional news media agenda →
McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook →
Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the … Continue reading Social media research in advertising, communication, marketing and public relations →
DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube →
Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48. Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific data … Continue reading Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience →
In my last blog entry I talked about the developmental stage of a public relations initiative or campaign. Between then and now the public relations profession lost a true giant in education and practice—Jack Felton. I’ve worked with Jack for over 15 years. He was the force behind the “Primer of Public Relations Research,” especially … Continue reading Thoughts on the Passing of Jack Felton →
At this year’s International Public Relations Research Conference (IPRRC) 108 papers were presented on a range of topics from social media measurement to new trends in corporate social responsibility. The presented research shared new insights for practitioners across the globe to apply in the practice of public relations. Tom Watson, Professor of Public Relations at … Continue reading Key Lessons from this year’s IPRRC →
The issue of public relations professionals editing Wikipedia is back in the spotlight following an article that accused BP of “rewriting environmental record on Wikipedia.” For years now, Wikipedia has asked public relations professionals not to directly edit articles of their company or clients. This is because they believe that public relations professionals have a … Continue reading Wikipedia and PR – Deciding what to do just got more difficult →