Cision analyzed what journalists want and need from their relationships with public relations professionals. A survey of 3,016 media professionals in 19 different countries was conducted from January to February 2024. Key findings include: –The top three types of information journalists want to receive include: –News announcements and press releases (74%) –Original research – research, … Continue reading What do Journalists want from PR professionals?
IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Ofield Dukes was born in Rutledge, Alabama, in 1932. He graduated with a journalism degree from Wayne State University in 1958 after serving in the Army. In … Continue reading Pioneer Ofield Dukes (1932-2011)
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. An online survey of 4,742 U.S. adults who identified as Black was conducted from Feb. 22 – Mar. 5, 2023. Key findings include: 1.) 58% of respondents said local … Continue reading How Do Black Americans Engage with Local News?
Dr. Jay Hmielowski and Dr. Eliana DuBosar researched how the places that people come from played a role in how they perceived and trusted journalists and the media. A pilot study was conducted in 2019 followed by a time series study in 2020 that included a total sample of 7,545 participants. Key findings include:— Respondents … Continue reading How Location Impacts Trust in Journalism
IPR is featuring some of the many LGBTQ+ pioneers who impacted the field of public relations in celebration of Pride Month. Randy Shilts was born in Davenport, Iowa, on August 8, 1951. While attending the University of Oregon, Shilts managed the student newspaper and served as president of the Eugene Gay People’s Alliance. In 1974, … Continue reading Randy Shilts (1951-1994)
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key findings include: 32% of journalists said “maintaining credibility as a trusted news source/combating accusations of ‘fake news’” was the biggest challenge. 57% of journalists … Continue reading Cision 2022 State of the Media Report
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship
Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations