Tag Archives: report

October 1, 2024[News], [Research Library], Digital Media Research CenterIPR Signature Study, media relations, report, signature studyBrittany

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct. 8, 2024) — Chief Communications Officers (CCOs) and media relations experts are grappling with shrinking … Continue reading New Research Shows Communication Executives and Media Relations Experts Confront Challenges Due to Shrinking Newsrooms and Disinformation →

July 13, 2024[Research Library], BIRC - Behavior Change, BIRC - Narratives and Persuasion, DMRC - Trust, DMRC- Digital/Social Media, MC - Relationships, MC - Reputation, MC - Trustbrand image, brand loyalty, brand report, brand trust, brands, consumer, consumer trust, edelman trust, report, social media, social media use, trustSarah Jackson

The Edelman Trust Center examined how and why consumers trust brands and how those brands can benefit from increased trust. An online survey of 15,000 respondents was conducted in 15 countries from April 13–24, 2024. Key findings include: 1.) 60% of respondents “buy, choose, or avoid” brands based on politics. 2.) 80% of respondents consider … Continue reading How Do Brands Benefit From Consumers Trust? →

October 2, 2023[Research Library], CDEI - Disabilities Research, CDEI - Diversity, Equity, and Inclusioncompanies, disability, disability equality index, disability in the workplace, disability inclusion, disability research, disparity, gap, global, index, inequality, report, researchOlivia K. Fajardo

IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States. Key findings … Continue reading 2023 Disability Equality Index Report →

April 28, 2023[Research Library], OCRC - Culture and ValuesBrand, corporate, environmental, ESG, loyalty, PR professionals, recruitment, report, Reputation, social, stakeholder governanceOlivia K. Fajardo

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— 509 U.S. residents who work for companies with 1000+ employees.— 496 U.S.-based financial professionals.— 1,060 U.S.-based … Continue reading Corporate Reputation in 2023 →