Tag Archives: social media

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Crisiscase studies, crisis communications, emotion, Mattel, online bulletin board, retail organization, situational crisis communication theory, social mediaInstitute for Public Relations

Choi, Yoonhyeung, & Lin, Ying-Hsuan (2009). Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion. Journal of Public Relations Research, 21(2), 198-207. Summary Drawn from attribution theory, this article introduces two types of emotion (i.e., attribution independent and attribution dependent emotion) and explores their role in the situational … Continue reading Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion →

January 31, 2013[Research Library], Digital Media Research Center, DMRC- Digital/Social MediaCDC, Facebook, Framing, healthcare, social media, TwitterInstitute for Public Relations

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc. Summary Exploring the U.S. Centers for Disease Control and … Continue reading Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices →

September 25, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC- Digital/Social Mediaauthenticity, Dialogue, Mashable, online, relationship management, social media, TwitterInstitute for Public Relations

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands →

September 17, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC - Influence, DMRC- Digital/Social Media, Relationshipscrisis communications, Facebook, New media, public relations, social media, TwitterInstitute for Public Relations

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti … Continue reading Digital Strategies for Powerful Corporate Communications →

August 29, 2012[Research Library], 5. Social Media Measurement, Digital Media Research Center, DMRC - Blogs, DMRC- Digital/Social Media, MC - Digital/Social Media, Measurement CommissionFacebook, Search engine marketing., social media, Twitter, videoMichelle Hinson

Wright, Donald K. & Hinson, Michelle, Drifka. (2011, Summer). A three-year longitudinal analysis of social and emerging media use in public relations practice. Public Relations Journal, 5(2), 1-32. Although others have examined the impact new communications media are having on public relations, the annual Wright & Hinson surveys represent one of the few attempts to … Continue reading A Three-Year Longitudinal Analysis of Social and Emerging Media Use in Public Relations Practice →

August 29, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC- Digital/Social Mediacrisis communications, Facebook, New media, public relations, social media, TwitterInstitute for Public Relations

Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the … Continue reading New media and public relations →

August 20, 2012[Research Library], 5. Social Media Measurement, Digital Media Research Center, DMRC - Benchmarking, DMRC - Blogs, DMRC- Digital/Social Media, MC - Digital/Social MediaEmerging media, Facebook, New media, Search engine marketing., social media, Twitter, videoMichelle Hinson

Wright, Donald K. & Hinson, Michelle Drifka. (2012, Summer). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Journal, 6(4), 1-40. Although others have examined the impact new communication media are having on public relations, the annual Wright & Hinson surveys represent one … Continue reading Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagement, DMRC- Digital/Social MediaCompany attitude, Experiment, Interactivity, Self-company connection, social media, Word-of-mouthInstitute for Public Relations

Yang, Sung-Un, & Kang, Minjeong (2009). Measuring blog engagement: Testing a four-dimensional scale. Public Relations Review, 35(3), 323-324. This study proposed and validated a measurement scale of blog engagement. The researchers explicated the concept of blog engagement as the likelihood and outcomes of interactive blog communication that encompass cognitive, attitudinal and behavioral attachment. Following this … Continue reading Measuring blog engagement: Testing a four-dimensional scale →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Nonprofit, DMRC- Digital/Social Mediaeducation, Facebook, fundraising, healthcare, social media, volunteerInstitute for Public Relations

Waters, Richard D.; Burnett, Emily; Lamm, Anna; & Lucas, Jessica. (2009). Engaging stakeholders through social networking: How nonprofits are using Facebook. Public Relations Review, 35(2), 102-106. Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations … Continue reading Engaging stakeholders through social networking: How nonprofits are using Facebook →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Influence, DMRC- Digital/Social Media, Media RelationsHARO, Help-a-Reporter-Out.com, journalists, Listserv, media catching, social media, TwitterInstitute for Public Relations

Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations →