A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health
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IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Patsy Mink was born in Paia, Hawaii, in 1925 to a Sansei Japanese-American family. She grew up in a working-class community. After graduating high school as valedictorian in 1944 and doing a year at … Continue reading Patsy Mink (1927-2002) →
This summary is provided by the IPR ESG & Purpose Research Library. The International Monetary Fund (IMF) examined characteristics and beliefs associated with climate risk perceptions and preferences for climate policies. An online survey was conducted between July 5 – Aug. 11, 2022. Key findings include: 1.) The share of people who think that climate … Continue reading Public Perceptions of Climate Mitigation Policies →
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Mabel Lee was born outside of Hong Kong, in 1896. She was raised by her mother and grandmother while her father moved to the U.S. to serve as a missionary. Mabel Lee and her family … Continue reading Dr. Mabel Ping-Hua Lee (1896-1966) →
PRovoke Media examined the key challenges facing China’s PR industry. Interviews with 125 marketers and 70 senior PR agency professionals were conducted. Key findings include:1.) In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) 57% of departments experienced integration in 2022— an almost … Continue reading Sharp Rise In Marketing & PR Integration in China →
There weren’t many dominant themes during the Institute for Public Relations’ Bridge Conference 2023, which occurred during two temperate days in Washington, D.C., in late March. This was purposeful. Instead, the agenda provided a wide swath of knowledge, from AI and PR crisis to the importance of communication measurement and behavioral science. Yet there was … Continue reading Axios Writer Says Companies Should Use Communication as a ‘Strategic Weapon’ →
This summary is provided by the IPR Digital Media Research Center. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1. When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact →
This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. Two studies were conducted with sample sizes of 172 and 375 respectively where participants identified whether they were chatting with a human or … Continue reading Consumer-Perceived Humanness of Online Organizational Agents →
The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications and contributions from science and practice was conducted throughout 2022. The most relevant trends found for corporate communication in 2023 were: 1.) Augmented Workflows — Quickly advancing AI-based technologies will … Continue reading Corporate Communication Trends for 2023 →
IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Born in South Carolina in 1875, Mary McLeod Bethune grew up post-Civil War with parents who were formerly enslaved. She went to school at Dwight Moody’s Institute for Home and … Continue reading Pioneer Mary McLeod Bethune (1875-1955) →
ChatGPT has created awe and concern in the communication industry since its introduction in November 2022. Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals. The awe of this new … Continue reading Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Pew Research Center examined the wage gap in the US as well as the pressures and career goals of U.S. men and women. A survey of 2,048 adults who are employed part-time or full-time was conducted Oct.10-16, 2022. Key findings include: … Continue reading Gender Pay Gap in the U.S. Persists →