This summary is provided by the IPR Organizational Communication Research Center Technological advancements continue to bring about remarkable transformations to our economy and the workforce. An important question many organizations face is: How can organizations effectively engage with the workforce in this drastically transformed world? We conducted an online survey of employees in the U.S. … Continue reading How to Cultivate and Retain Altruistic and Dedicated Employees?
Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation
Author(s), Title and Publication Shen, H., & Jiang, H. (2019). Engaged at work? An employee engagement model in public relations. Journal of Public Relations Research, 1-18. Summary This study focused on employee engagement in the public relations scholarship and proposed a strategy-engagement-behavior three-step employee engagement model. Drawing upon prior research, the authors first defined employee … Continue reading Engaged at Work? An Employee Engagement Model in Public Relations
In the last two decades, scholars and professionals have increasingly realized the strategic importance of investing in CSR initiatives so as to improve the relationships between corporations and their various stakeholder groups. Despite the great amount of attention paid to external stakeholders’ engagement and perceptions, CSR programs are most effective when employees become leading enactors … Continue reading Bridging Corporate Social Responsibility and Employee Communication
We can never overemphasize the importance of the right talent to business success. As Claes Peyron discussed in his “9 Steps to a Successful Employer Branding Strategy” blog, attracting, retaining and coaching employees has become a pivotal organizational capability. Organizations need to appoint their “Chief Talent Officer[s]” for the development of such capability. By turning … Continue reading Strategic Employee Branding: Optimize Your Talent to Gain People Advantage
Topic: Employee Communication, Internal Activism, and Organizational Change Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Empowerment and internal activism during organizational change: A relocation story in China. International Journal of Strategic Communication, 8, 1-28. Summary This study, contextualized in a leading multinational food and beverage giant operating in Mainland China, investigated how … Continue reading Empowerment and Internal Activism During Organizational Change