This summary is provided by the IPR Measurement Commission Summary The IPR Measurement Commission and the Joint Committee on Testing Practices of the American Educational Research Association (AERA), the American Psychological Association (APA), and the National Council on Measurement in Education (NCME) (2014) have long been dedicated to the development of measurement and science in our … Continue reading Applying Conceptual Analysis and Inductive Research in Social Science
This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations. A pertinent question, however, was tactical rather than strategic in nature: … Continue reading Measurement Digest: Measuring Internal Communication
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss disinformation in the evolving communication landscape. IPR Measurement Commission member Chelsea Mirkin, Head of Global Analysis at Cision, and Antony Cousins, Executive Director for AI Strategy at Cision, moderated the discussion. Participants discussed how the … Continue reading Measurement Roundtable: How to Handle Disinformation
This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations. Key themes from … Continue reading Measurement Roundtable: Measuring Earned Media
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy In the preface of his latest and final book in the Using Data Better trilogy, Sam Knowles admits that he ‘wrote the books in the wrong order’. He states the ‘unsynchronous chronology’ of starting with data storytelling in … Continue reading Review: Asking Smarter Questions
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy As 2022 drew to a close, the time felt right to reflect on a year that was meant to bring a level of calm after the pandemic disruptions. Instead, we got a war in Ukraine, an evolving global … Continue reading How do you measure wicked problems?
This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising. For decades, PR professionals have used various methods to show the relationship between consumer exposure to positive brand news and changes in behavior. … Continue reading Purchase Intent as a Measure of PR Success
Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The group, shepherded by Jack Felton, the CEO of IPR at that time, assembled within … Continue reading It was 25 Years Ago Today…
NEW YORK — The Institute for Public Relations (IPR) will award the 2022 IPR Jack Felton Medal for Lifetime Achievement Award to Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC). Burke will receive the award at the 2022 IPR Annual Distinguished Lecture and Awards Dinner on Dec. … Continue reading Johna Burke of AMEC to Receive the Institute for Public Relations Jack Felton Medal for Lifetime Achievement Award
Recently, members of the IPR Measurement Commission joined in an online discussion about education on measurement and evaluation. The team discussed the core ingredients needed to make ideal measurement and evaluation practitioners. Thomas Stoeckle (Bournemouth University & Dot I/O Health): What are the core ingredients needed to make ideal measurement and evaluation practitioners? We want … Continue reading Necessary Skills for Incoming PR Professionals
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to … Continue reading Measurement Roundtable: Aligning Digital and Offline Data
Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors. Here is what they had to say: Sean Williams (Bowling Green State University): I had the honor to … Continue reading Measurement Roundtable: Measuring Internal Communication
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights