JUST Capital and The Harris Poll explored how the American public expected companies to respond to the most crucial issues of 2020. A survey of 2,055 U.S. adults was conducted from Oct. 20-22, 2020. Key findings include: 1.) 72% of Americans think that business leaders have a role to play in assisting their employees during … Continue reading Americans Believe Corporate Leaders Have a Role in Protecting Democracy
This blog is based on the original study in the Public Relations Journal. Election campaigns make use of core public relations practices: press secretaries, news conferences, on-air interviews, email blasts, social media outreach, etc. They also cultivate associations with influencers to advance their image and reputation, based on the prominence and credibility of selected brand ambassadors. Nike had … Continue reading Election Mudslinging, from the Bayou to the Swamp: Assessing Agenda-Building in the 2019 Louisiana Gubernatorial Runoff Election
This summary is provided by IPR based on the original study by Pew Research Center Pew Research Center examined how journalists and the public feel about the news industry. A survey of 11,889 U.S.-based journalists was conducted from Feb. 16 – March 17, 2022. Two surveys of 9,388 and 10,441 U.S. adults were conducted Feb. 7-13 and … Continue reading Journalists Sense Turmoil in Their Industry Amid Continued Passion for Their Work
This blog is based on the original journal article in the Public Relations Journal. The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, … Continue reading The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors
Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.
Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source … Continue reading Study shows some blogs affect traditional news media agenda
Macnamara, Jim. (2012). Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution. PRism, 7(3), 1–13. Summary This article presents a critically informed analysis of public relations practice in what Mark Poster termed the Second Media Age that began with the Internet and which is increasingly characterized by interactive ‘social’ media enabled … Continue reading Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution