Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to … Continue reading How Can Internal Communications Enhance Employer Branding?
This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees. However, measuring the effectiveness of internal communication has often been ignored or considered unimportant … Continue reading Why Measuring Internal Communication Matters: Insights and Strategies for Better Results
While the world is focused on the ‘Great Resignation,’ there is an increased need for communicators and leaders to be mindful of the ‘Great Realization’ – a trend in which employees are re-examining the way they choose their places of work and find professional and personal fulfillment. It isn’t the benefits, salaries, or policies that … Continue reading Five Internal Communications Trends for 2022 and Beyond
This blog is provided by the IPR Organizational Communication Research Center. Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is … Continue reading Communications is a Team Sport: Involving Employees as Partners and Brand Advocates
This blog post is provided by the IPR Organizational Communication Research Center. The everyday experiences at work is what defines how engaged employees feel and the extra effort they put to move their organization forward with performance. Employee experience2 is known as “a positive and powerful – and ultimately human – experience, in which employees … Continue reading Putting Employee Experience in Perspective
This blog is presented by the IPR Organizational Communication Research Center. In this blog, the author shares a few communication approaches that can help engage millennials better. The ongoing debate on engaging millennials now probably has an outcome. The verdict – millennials are just like every other generation1. When we are younger, we value our … Continue reading Five Recommendations to Communicate Effectively with Millennials
In this blog, the author addresses the need for storytelling in transforming organizations from within. He discusses approaches internal communicators can take to create a culture of storytelling that inside organizations. Consider these stories. A CEO on a companywide webcast shares a recent action where he has asked a senior leader to leave the business … Continue reading Building a storytelling culture in organizations with internal communications
This blog explores practices and research insights that can be valuable for communication practitioners and leaders who want to make their workplace more welcoming and empowering for employees to flourish. Every organization is keen to retain its employees while acknowledging that they have a choice of joining other firms or branching out as entrepreneurs. In … Continue reading Influencing Intrapreneurship with Internal Communications