Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations
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Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic →
Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given … Continue reading Mapping mommy bloggers: Using online social network analysis to study publics →
Smith, Brian G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329-335. This study explores the influence of social media users on dialogue about organizations during a crisis, and proposes a social model of public relations in which traditional public relations responsibilities are distributed to social media … Continue reading Socially distributing public relations: Twitter, Haiti, and interactivity in social media →
Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface … Continue reading Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter →
Muralidharan, S., Rasmussen, L., Patterson, D. & Shin, J. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37, 175-177. The 2010 Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a … Continue reading Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts →
McCorkindale, Tina. (2010, Summer). Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites. Public Relations Journal, 4(3), 1-13. While public relations research has investigated how organizations are using blogs and websites, few have analyzed social networking sites such as Facebook. A content analysis of 55 … Continue reading Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites →
McAllister, Sheila M. (2012). How the world’s top universities provide dialogic forums for marginalized voices. Public Relations Review, 38, 319-327. Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world’s top universities use Facebook as an interactive forum that gives voice … Continue reading How the World’s Top Universities Provide Dialogic Forums for Marginalized Voices →
Lovejoy, Kristen; Waters, Richard D.; & Saxton, Gregory D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318. While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get … Continue reading Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less →
Liu, Brooke Fisher; Austin, Lucinda; & Jin, Yan (2011). How publics respond to crisis communication strategies: The interplay of information form and source. Public Relations Review, 37(4), 345-353. Through an experiment with 162 college students this study empirically evaluates an emerging communication model: the social-mediated crisis communication model (SMCC). As part of a series of … Continue reading How publics respond to crisis communication strategies: The interplay of information form and source →
Holton, Avery & Coddington, Mark (2012). Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ Case Studies in Strategic Communication, 1, 3‐23. Professional sports teams have struggled to incorporate social network sites into their existing branding and media strategies, wrestling with issues of access and trust. This case study … Continue reading Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ →
Freberg, Karen; Graham, Kristin; McGaughey, Karen; & Freberg, Laura. (2011). Who are the social media influencers?: A study of public perceptions of personality. Public Relations Review, 37, 90-92. Social media are about establishing a virtual community, where individuals can share information with each other in an open source environment, and create a virtual dialogue between … Continue reading Who are the social media influencers?: A study of public perceptions of personality →