This summary is provided by the IPR ESG and Purpose Resource Page based on the original study by Golin. Golin explored how companies can combine their diversity efforts and sustainability goals in their approach to environmental injustice in America. Two surveys were conducted from May 23 – June 10, 2022 of 1,537 U.S. adults and 150 … Continue reading Pivoting the Approach to Environmental Justice
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This summary is provided by the IPR ESG and Purpose Resource Page. To learn more, check out IPR’s research report, Deconstructing: Stakeholder Capitalism. JUST Capital examined whether companies have followed through with their commitments from the 2019 Business Roundtable (BRT) that shifted the standard focus for corporate responsibility from increasing shareholder wealth to investing in … Continue reading Corporations Aren’t Living Up to Americans’ Expectations →
This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; Men, Tsai, Chen, & Ji, 2018). However, social presence strategies have received limited scholarly attention from … Continue reading Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections →
This blog is based on the original study in the Public Relations Journal. The concept of employee engagement is crucial to internal communication practitioners as we enter the third year of the COVID-19 global pandemic. Nearly one-third of surveyed employees across Asia experienced economic hardship and reported daily experiences of worry, sadness, and anger in … Continue reading Conceptualizing Employee Engagement in China: “It’s A State of Fit” →
This blog is provided by the IPR Organizational Communication Research Center. Much of our workplace conveniences are a result of advances in technology. However, more recently, it seems as though technology has opened the door for increased monitoring of employees to guarantee productivity outputs. For example, JP Morgan Chase was recently featured in the news … Continue reading Employee Engagement as an Ethical Imperative →
This blog is based on the original study in the Public Relations Journal. Election campaigns make use of core public relations practices: press secretaries, news conferences, on-air interviews, email blasts, social media outreach, etc. They also cultivate associations with influencers to advance their image and reputation, based on the prominence and credibility of selected brand ambassadors. Nike had … Continue reading Election Mudslinging, from the Bayou to the Swamp: Assessing Agenda-Building in the 2019 Louisiana Gubernatorial Runoff Election →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Dr. Audrey Latura and Dr. Ana Catalano Weeks examined how gender quotas for corporate boards contribute to gender equality in a company. Yearly reports from 2007–2017 from 96 companies in Italy and Greece were reviewed. Key findings include: 1.) In 2011, … Continue reading Corporate Board Quotas and Gender Equality Policies in the Workplace →
IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. In 1915, Joe Belden was born to Mexican parents in Texas. He spent his early childhood in Mexico, eventually graduating from high school in Texas. In the 1930s, Belden became interested in polling when he was a … Continue reading Pioneer Joe Belden (1915-2005) →
Gainesville, Fla. – The Institute for Public Relations and Ragan Communications have awarded the 2022 Ragan Research Award to Jeonghyun “Janice” Lee, a University of Georgia Ph.D. candidate. Lee will receive a $1,500 stipend for publishing a research brief on creating engaging environmental, social and governance (ESG) narratives on social media platforms. The Ragan Research … Continue reading University of Georgia Doctoral Candidate Wins Inaugural Ragan Research Award →
IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. Born in 1929 in New York City to Puerto Rican parents, Dr. Helen Rodríguez Trías was a public health expert and women’s rights activist. Dr. Rodríguez Trías earned her degrees in medicine from the University of … Continue reading Pioneer Helen Rodríguez Trías (1929-2001) →
IPR Welcomes New Trustee: Katie McBreen of Blue Cross Blue Shield Association (BCBSA) Gainesville, Fla. – The Institute for Public Relations is thrilled to announce a new Trustee to its Board: Katie McBreen, Vice President, Communications, Blue Cross Blue Shield Association (BCBSA) Katie McBreen Blue Cross Blue Shield Association Vice President, Communications Katie McBreen is … Continue reading IPR Welcomes New Trustee: Katie McBreen of Blue Cross Blue Shield Association (BCBSA) →
IPR is featuring some of the many LGBTQ+ pioneers and modern-day heroes to celebrate Pride month. Essex Hemphill was born in Chicago in 1957 and raised in Washington D.C. He was a poet who was the face of the Black gay movement. Hemphill began writing poems at age 14, He used his platform to address … Continue reading Essex Hemphill (1957-1995) →