As the world becomes increasingly polarized and experiences turmoil, scholars have envisioned different ways that public relations can contribute to the common good. For example, Shen and Jiang (2021) renewed the call for a community approach to public relations, echoing the proposition by Kruckeberg and Starck (1988) that public relations should be about restoring and … Continue reading The Role of Identity in Internal Community Development
Dr. Hongmei Shen and Dr. Chunbo Ren sought to define and establish disengagement as a unique concept. They also identified which factors drove disengagement and explored the behaviors through which it manifests. The study was motivated by the increasing global prevalence of employee disengagement and its detrimental effects on both organizational performance and culture. To … Continue reading Disengagement vs. Burnout: What is the Difference?
This blog is based on the original study in the Public Relations Journal. The concept of employee engagement is crucial to internal communication practitioners as we enter the third year of the COVID-19 global pandemic. Nearly one-third of surveyed employees across Asia experienced economic hardship and reported daily experiences of worry, sadness, and anger in … Continue reading Conceptualizing Employee Engagement in China: “It’s A State of Fit”
This summary is provided by the IPR Organizational Communication Research Center In 2021, 47 million employees quit their jobs (U.S. Bureau of Labor Statistics, 2022). Dubbed as the Great Resignation, the trend of workers voluntarily leaving their work continues this year, with 44% becoming job seekers (Iacurci, 2022). In this post, I introduce an alternative … Continue reading Rethinking Internal Public Relations: The Importance of Community Building
This blog is provided by the IPR Organizational Communication Research Center In 2019, there was $431.43 billion in charitable giving – the second highest amount ever recorded (Giving USA, 2020). Included in this figure is the amount given to education, which increased by 10% between 2017-2019. One key audience for charitable giving to education is … Continue reading How to Cultivate Engaged Alumni? Insights for Internal Communication
This summary is provided by the IPR Organizational Communication Research Center Technological advancements continue to bring about remarkable transformations to our economy and the workforce. An important question many organizations face is: How can organizations effectively engage with the workforce in this drastically transformed world? We conducted an online survey of employees in the U.S. … Continue reading How to Cultivate and Retain Altruistic and Dedicated Employees?
This abstract is summarized by IPR from the original journal article published in Public Relations Journal. The authors of this study surveyed a random sample of public relations professionals to provide a comprehensive theoretical model that explains the persistent pay inequity between men and women in public relations. Key Findings · Women earn less than … Continue reading Why Women Earn Less Than Men: The Cost of Gender Discrimination in U.S. Public Relations
This blog post is provided by the IPR Organizational Communication Research Center. When faced with a major social-mediated crisis that impacts both internal and external audiences, what should an organization do to best navigate the situation? United Airlines in 2017 showed us the “worst practices.” On April 9, 2017, a viral smartphone video that showed … Continue reading Authenticity and Ethics: Implications for Internal Crisis Management
This post is provided by the IPR Organizational Communication Research Center. In today’s digital and social world, organizations are under constant scrutiny. The way an organization handled an internal crisis can easily go viral and be known to all, such as the Ctrip child abuse scandal, one of the biggest crises in China in 2017. … Continue reading Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences
Author(s), Title and Publication Shen, H., & Jiang, H. (2019). Engaged at work? An employee engagement model in public relations. Journal of Public Relations Research, 1-18. Summary This study focused on employee engagement in the public relations scholarship and proposed a strategy-engagement-behavior three-step employee engagement model. Drawing upon prior research, the authors first defined employee … Continue reading Engaged at Work? An Employee Engagement Model in Public Relations
The concept of engagement has attracted a great amount of attention from both scholars and practitioners in PR. Various forms of engagement have been examined, including digital engagement, public engagement, and employee engagement. Nevertheless, engagement is still not clearly defined in our field and industry (Jelen-Sanchez, 2017). Both researchers and practitioners have called for more … Continue reading Five Ways to Rethink Employee Engagement in the PR Industry