Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that … Continue reading How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
Tag Archives: social media
Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders
Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook
McCorkindale, Tina, & Morgoch, Meredith (2013). An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites. Public Relations Review, 39(3), 193-197. Summary With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed … Continue reading An Analysis of the Mobile Readiness and Dialogic Principles on Fortune 500 Mobile Websites
Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship
Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41. Summary Although online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is … Continue reading Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging
Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source
Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene
DiStaso, M. W. (2013). Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys. Public Relations Journal, 7(3), 1-23. Summary Wikipedia has arguably become a staple in society. In fact, of all the information sources available on the Internet, Wikipedia is one of the most widely used. The problem that public relations … Continue reading Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys
Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. Summary Through systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to … Continue reading Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement
Since social and other emerging media (including Twitter, social networks such as Facebook and LinkedIn plus Wikis such as Wikipedia) are having a significant impact on public relations practice, the Institute for Public Relations initiated its Social Science of Social Media Research Center in 2012. Recently, the three research editors of this center were asked … Continue reading Top 10 Social Media Research Articles Important for Public Relations from the First Half of 2013