DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule? Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals … Continue reading Measuring public relations Wikipedia engagement: How bright is the rule?
Monthly Archives: August 2012
Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →
Avery, Elizabeth Johnson; Lariscy, Ruthann; Amador, Ellie; Ickowitz, Tanya; Primm, Charles; & Taylor, Abigail (2010). Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research, 22, 332-358. This research employs a survey of 281 public relations practitioners in public health departments serving four distinct … Continue reading Diffusion of social media among public relations practitioners in health departments across various community population sizes →
Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles →
By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz This week I had the opportunity to jump over to the automotive team and see what they do. That experience helped me see how large and complex PRIME really is. PRIME Research is made up of a large team of people all around the … Continue reading The Life of a PRIME Research Fellow: Week 3 →
Topic: Upward Communication and Feedback-Seeking Behavior Author(s), Title and Publication Krasman, J. (2010). The Feedback-Seeking Personality: Big Five and Feedback-Seeking Behavior. Journal of Leadership & Organizational Studies, 17(1), 18-32. Summary This study examined the influence of employees’ personalities (i.e., the Big Five) on their feedback-seeking behavior. The Big Five categories of human personality are: neuroticism … Continue reading The Feedback-Seeking Personality: Big Five and Feedback-Seeking Behavior →
Topic: Trust and Social Exchange Author(s), Title and Publication Bernerth, J. B., & Walker, H. J. (2009). Propensity to Trust and the Impact on Social Exchange: An Empirical Investigation. Journal of Leadership & Organizational Studies, 15(3), 217-226. Summary Social exchange theory suggests that people expect some future return when they give another person a reward, … Continue reading Propensity to Trust and the Impact on Social Exchange: An Empirical Investigation →
Topic: Leadership and Communication Competence Author(s), Title and Publication Flauto, F. J. (1999). Walking the Talk: The Relationship Between Leadership and Communication Competence. Journal of Leadership & Organizational Studies, 6(1-2), 86-97. Summary This study investigated the relationship between supervisors’ communication competence and their leadership style or behavior (i.e., transactional leadership, transformational leadership, the quality of … Continue reading Walking the Talk: The Relationship Between Leadership and Communication Competence →
Topic: Organizational Culture, Leader-Member Exchange, and Job Performance Author(s), Title and Publication Joo, B.-K. (2012). Leader–Member Exchange Quality and In-Role Job Performance: The Moderating Role of Learning Organization Culture. Journal of Leadership & Organizational Studies, 19(1), 25-34. Summary This study examined the influence of the leader-member exchange relationship (LMX) on in-role job performance and the … Continue reading Leader–Member Exchange Quality and In-Role Job Performance: The Moderating Role of Learning Organization Culture →
Topic: Personal Reputation, Work Competence and Upward Communication Author(s), Title and Publication Foste, E. A., & Botero, I. C. (2012). Personal Reputation: Effects of Upward Communication on Impressions About New Employees. Management Communication Quarterly, 26(1), 48-73. Summary This study focused on how a new employee’s message content and delivery style in upward communication affected the … Continue reading Personal Reputation: Effects of Upward Communication on Impressions About New Employees →
Topic: Alignment and Internal Crisis Communication Author(s), Title and Publication Mazzei, A., & Ravazzani, S. (2011). Manager-employee communication during a crisis: The missing link. Corporate Communications, 16(3), 243-254 Summary This study investigated the effectiveness of internal crisis communication by comparing Italian companies’ communications with employees and employees’ interpretations of those communication efforts during the 2008-2009 … Continue reading Manager-employee communication during a crisis: The missing link →