Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors. Here is what they had to say: Sean Williams (Bowling Green State University): I had the honor to … Continue reading Measurement Roundtable: Measuring Internal Communication
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and challenges of measuring reputation. Here is what … Continue reading How Measuring Reputation Management is Changing
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
Download Full Guide (PDF): The Communicator’s Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Russian) Kazakh Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Kazakh) This Guide is presented by the IPR Measurement Commission The Communicator’s Guide to … Continue reading The Communicator’s Guide to Research, Analysis, and Evaluation
This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?
This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations practice. Hence, … Continue reading Tracing the ‘March to Standards’ in PR Measurement and Evaluation
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. For all the obvious reasons, 2020 feels like ten years rolled into one, so 2010 can seem like a really long time ago. That was when, at the 2nd European Summit on Measurement in Barcelona, AMEC introduced the … Continue reading Going Back to the (Psychological) Roots of Measurement and Evaluation
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. Much of the focus in internal communication is on functional, pre-and post-test measurement and evaluation of campaign initiatives. While assessing outputs, outgrowths, and outcomes of communication campaigns and initiatives are both important and fundamental to practice, practitioners might consider … Continue reading Measuring and Evaluating: How Internal Communication Creates Value
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E
This essay first appeared in PRNEWS. As communicators gear up in 2020, we reflect on the past, look forward to the future and consider the many opportunities and challenges ahead. Thoughts turn to new beginnings, fresh starts and replenished budgets. To succeed, we must discard old notions, reject tired chestnuts and dispel the myths that stifle our … Continue reading Dispelling The Myths That Are Killing PR
Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry. Leaders in the profession are wondering: do we have sufficient data regarding how … Continue reading How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study