This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis happens. This study examined crisis memory (memories which influence how people think, feel, and act when dealing with new crises) in the context … Continue reading How Memory Plays a Role in Crisis Response
This summary is provided by the IPR Organizational Communication Research Center Dr. Jian Peng, Dr. Qi Nie, and Dr. Yucong Cheng examined how team abusive supervision created team distrust in the supervisor and eventually induced team behavioral resistance to organizational change. Researchers collected three-wave survey data from 124 teams in four organizations that were part … Continue reading Why do Teams Exhibit Behavioral Resistance to Change? Examining the Negative Impact of Team Abusive Supervision
This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes
This summary is provided by the IPR Behavioral Insights Research Center based on the original study by Northwestern University Hannah B. Waldfogel and colleagues delved into who notices inequality and when. A series of five studies was conducted with a total of 8,779 participants. Key findings include: Considering differences in basic attention to inequality can … Continue reading How Ideology Selectively Shapes Attention to Inequality
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Rebecca Webster, MSc, John Weinman, Ph.D., & James Rubin, Ph.D. Key Findings Positively-framed information about side effect likelihoods can reduce the experience of side effects stemming from negative … Continue reading Positively-Framed Risk Information in Patient Leaflets Reduces Side-Effect Reporting
This abstract, summarized by IPR and provided by the IPR Behavioral Insights Research Center, is based on a research paper written by Jon Roozenbeek and Sander van der Linden, Ph.D. at the University of Cambridge. Jon Roozenbeek and Sander van der Linden, Ph.D. at the University of Cambridge designed a psychological intervention in the form … Continue reading How a Fake News Game Can Help Fight Against Online Misinformation
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Yasmina Okan, Ph.D., Rocio Garcia-Retamero, Ph.D., Edward T. Cokely, Ph.D., and Antonio Maldonado, Ph.D. Key Findings For bar graphs presenting means, values inside the bar are often incorrectly believed as … Continue reading How Graphic Design Can Create Bias
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach