This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. Organizations worldwide scrambled to halt scheduled social media content and decide how … Continue reading Organizational Social Media Mourning During Public Tragedies
This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a void to be filled, a right to be wronged, or simply to have … Continue reading Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter
This blog is based on the original study in the Public Relations Journal. Election campaigns make use of core public relations practices: press secretaries, news conferences, on-air interviews, email blasts, social media outreach, etc. They also cultivate associations with influencers to advance their image and reputation, based on the prominence and credibility of selected brand ambassadors. Nike had … Continue reading Election Mudslinging, from the Bayou to the Swamp: Assessing Agenda-Building in the 2019 Louisiana Gubernatorial Runoff Election
This blog is based on the original journal article in the Public Relations Journal. Do Public Relations students know advertising when they see it? Borrowing the credibility of a content publisher, native advertising is paid content mirroring the source content in form and location. Native advertising includes paid posts, sponsored hyperlinks, and content developed to mimic the online … Continue reading Can PR Students Differentiate Paid Advertisements from Editorial Content Online?
This blog is based on the original journal article in the Public Relations Journal. The National Football League (NFL) has been in a near-constant state of crisis (both self-inflicted and from situations out of its control) for the past several years. Despite being one of the most popular and highest-grossing sports leagues in the world, the American publics … Continue reading What the NFL Concussion Crisis Taught Us: Cultural Ingrainment in Crisis Communication
This blog is based on the original journal article in the Public Relations Journal. How would you answer these fundamental questions:— In a rapidly changing world, how can communication teams elevate performance to become more valuable to their organizations?— What exactly is a high-performing communication team? What advantages does it have over others – smarter people, bigger budgets, … Continue reading Strengthening Team Culture: The Key to Elevating the Performance and Value of Communication
This blog is based on the original journal article in the Public Relations Journal. There is a saying that asserts this: “You can’t manage what you don’t measure.” The message here is that you cannot really know whether you are successful in your efforts – whatever they may be – unless success is defined, tracked, and measured. The … Continue reading A Data – Driven Approach to Improving Diversity & Inclusion : Examining PRSA’s Efforts to Measure Perception
There is rapidly growing awareness across industries that leaders need to take diversity, equity, and inclusion (DEI) seriously and actively support initiatives that can root out systemic bias and discrimination within organizations. In fact, there is plenty of research suggesting DEI in any industry cannot succeed without leadership support, and support includes communication choices. How … Continue reading The Way PR Leaders Communicate about Diversity, Equity, and Inclusion Matters
This blog is based on the original journal article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Institute for Public Relations and the Public Relations Society of America. Whether it’s one of your favorite pop culture celebrities, political analysts, sports commentators, or even one of your own friends, it seems … Continue reading Purses, Pencil Skirts, and Podcasts: How Fashion PR Uses Podcasts to Connect with Audiences
This blog is based on the original journal article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Institute for Public Relations and the Public Relations Society of America Disclaimer: The conclusions and opinions expressed in this study represent the views of the authors and do not necessarily represent the views … Continue reading Painting a Picture of the U.S. Military: Lessons from Public Affairs Officers
This abstract is summarized by IPR from the original journal article published in the Public Relations Journal. Katie R. Place, Ph.D. explored digital, social, and mobile public relations efforts with low-income publics to best meet their complex and evolving dialogic engagement needs. The author conducted an exploratory, qualitative study consisting of 39 interviews of … Continue reading Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics