This summary is provided by the IPR Digital Media Research Center Victoria Oldemburgo de Mello, Dr. Felix Cheung, and Dr. Michael Inzlicht analyzed how X impacts user well-being, political polarization, outrage, and sense of belonging. A survey of 309 X users was conducted from March – June 2021. Key findings include: 1.) Respondents said they used the platform … Continue reading How Does X (Formerly Twitter) Impact Political Polarization?
Congratulations to Morgan Badurak who is the Fall 2023 Cision Insights Fellow, awarded by IPR. Her full paper can be downloaded here. Is Corporate Social Advocacy the Pathway to Gen Z Engagement? A Case Study of Amazon, SpaceX, and Trader Joe’s Legal Actions Against the NLRB on Social Media Gen Z is a generation deeply invested in social … Continue reading How Can Brands Engage with Gen Z?
Pew Research Center analyzed the evolution of the #BlackLivesMatter hashtag on Twitter and examined how individuals engage with social issues on social media. An analysis of 44 million public tweets over the last 10 years was conducted along with a survey of 5,000 U.S. adults from May 15-21, 2023. Key findings include: 1.) 77% of … Continue reading How #BlackLivesMatter Has Evolved in its 10 Years of Existence
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter
This summary is provided by IPR based on the original study in the Social Media + Society journal Dr. Jieun Shin and colleagues examined how political elites from both political parties communicated about mask-wearing during the COVID-19 pandemic. An analysis of Twitter posts by political elites in 2020 was conducted. Key findings include: Republican members of … Continue reading How Political Party Affects Communication about Mask-Wearing
This summary is provided by the IPR Digital Media Research Center Summary The National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) National Committee will convene their annual sessions in March, known collectively as the “Two Sessions.” The annual Two Sessions has always been viewed as an excellent opportunity to observe China’s … Continue reading Public Diplomacy Networks: China’s Public Diplomacy Communication Practices on Twitter During “Two Sessions”
This abstract is summarized by IPR from the original journal article published in The Journal of Medical Internet Research. Wasim Ahmed, BA, MSc, Ph.D., and colleagues aimed to develop an understanding of the drivers of the 5G COVID-19 conspiracy theory and strategies to deal with such misinformation. (The 5G conspiracy theory linked the launch of … Continue reading COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data
Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice
Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship
Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source
Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning