NEW YORK — The Institute for Public Relations (IPR) will award the 2022 IPR Jack Felton Medal for Lifetime Achievement Award to Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC). Burke will receive the award at the 2022 IPR Annual Distinguished Lecture and Awards Dinner on Dec. … Continue reading Johna Burke of AMEC to Receive the Institute for Public Relations Jack Felton Medal for Lifetime Achievement Award
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All posts by Olivia K. Fajardo
This blog is provided by the IPR Organizational Communication Research Center How can organizations attract employees who love their job, bring their best selves to work, and are deeply committed to their job and organization? One of the most popular answers has been to be a purpose-driven, responsible organization. Research has shown that crafting and … Continue reading Are Purpose and CSR the Panacea for Engaged Employees? →
Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature … Continue reading CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field →
As a blend of three words—environmental, social and governance—ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as their collection of objectives provides no unified and coherent guide for investors and companies. Recent high-profile controversies contributed to this problem. Tariq Fancy, former global chief … Continue reading How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation? →
This summary is provided by IPR based on the original study by PwC PwC explored executive and consumer perspectives on brand trust. A survey of 503 business executives, 2,508 consumers, and 2,002 employees in the U.S. was conducted in May 2022. Key findings include: A trust gap exists between the perceptions of executives compared to consumers … Continue reading Trust: The New Currency for Business →
This summary is provided by the IPR Digital Media Research Center BCG examined public and private sector leaders’ opinions on the use of artificial intelligence (AI) in working against climate change. A survey of 1,005 global leaders in 14 countries was conducted in May 2022. Key findings include: 87% of climate leaders and AI experts … Continue reading Is AI Essential for Solving the Climate Crisis? →
This summary is provided by IPR based on the original study by McKinsey & Company McKinsey & Company examined trends in employee resignation and established five groups of employees based on their motivations at work. A survey of 13,382 employees in Australia, Canada, India, Singapore, the U.K., and the U.S. was conducted from February 15 – … Continue reading Are You Searching the Right Talent Pools? →
We’ve seen glimpses of how text mining can provide early warning of poor financial performance and fraud, but employee wellness may be the next frontier A central premise of my new book is that communication is a remarkably accurate barometer of organizational health. The words we use in organizations provide important clues about the narratives we value … Continue reading Text mining may be one of the most powerful risk management systems we have →
This summary is provided by IPR based on the original study by the Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication The Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication analyzed how registered voters view a variety of domestic … Continue reading How Do Voters View the U.S. Response to Climate Change? →
This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022 →
This summary is provided by the IPR Organizational Communication Research Center Summary Despite increasing diversity, equity, and inclusion (DEI) programs being implemented in organizations, industry reports have cautioned that current diversity efforts are failing racial minorities. Researchers expanded the limited literature on minority employees to understand how public relations can help organizations create an inclusive … Continue reading What is Needed to Make DEI Efforts Successful, According to Diverse Employees →
Russia’s war against Ukraine has unleashed a humanitarian crisis with thousands of civilian deaths. Over eight million people are internally displaced and over 6.5 million have fled the country – a displacement of population the like of which has not been seen in Europe since World War II. Beyond Ukraine, the conflict has triggered a … Continue reading The Vital Role of Policymakers in Recovery from the Russian Invasion of Ukraine →