The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations
This summary is provided by the IPR Organizational Communication Research Center Dr. Yeonsoo Kim and colleagues studied how an organization’s base crisis responses and dialogic competency impacted employees’ trust, satisfaction, belonging, and support for the organization during the COVID-19 pandemic. An online survey of 378 U.S. employees who worked full-time at small, medium, and large … Continue reading Building Employee Trust through Effective Internal Communication during the Pandemic
Topic: Leader-Member Exchange Author(s), Title and Publication Campbell, K., White, C. D., & Johnson, D. E. (2003). Leader-Member Relations as a Function of Rapport Management. Journal of Business Communication, 40(3), 170-194 Summary Leader-member exchange (LMX) is important to organizations, but it also can cause employee distress when leaders lack communication skills. Research has suggested that … Continue reading Leader-Member Relations as a Function of Rapport Management
Topic: Organization-Employee Relationships Author(s), Title and Publication Seltzer, T., Gardner, E., Bichard, S., & Callison, C. (2012). PR in the ER: Managing internal organization–public relationships in a hospital emergency department. Public Relations Review, 38(1), 128-136. Summary Focusing on a university-affiliated emergency department (ED), this study investigated the antecedents and outcomes of organization-employee relationships, and the … Continue reading PR in the ER: Managing internal organization–public relationships in a hospital emergency department
Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study