Tag Archives: public relations

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, DMRC- Digital/Social Media, HealthCDC, crisis communications, H1N1, public relations, public relations research, social media, Strategic communication, TwitterInstitute for Public Relations

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Blogs, DMRC - Crisiscrisis communications, Facebook, public relations, social media, Twitter, YouTubeInstitute for Public Relations

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - CrisisBritish Petroleum (BP), crisis communications, public relations, social media, Strategy, TwitterInstitute for Public Relations

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured … Continue reading “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC- Digital/Social MediaAdvertising, communication, Marketing, public relations, social mediaInstitute for Public Relations

Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the … Continue reading Social media research in advertising, communication, marketing and public relations →

January 31, 2013[Research Library], Digital Media Research Center, DMRC- Digital/Social Mediacontent analysis, professional associations, professionalism, public relations, social mediaInstitute for Public Relations

Taylor, Maureen & Kent, Michael L. (2010). Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics. Public Relations Review, 36(3), 207-214. Summary Everyone is making claims about the power of social media as a public relations tool. Yet, very little evidence exists to show how and why … Continue reading Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, Relationshipsauthenticity, Facebook, public relations, social media, TwitterInstitute for Public Relations

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to … Continue reading Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Crisiscommunity resilience, counterterrorism, crisis communications, disaster resilience, New media, public relations, risk communication, terrorism, terrorism resilienceInstitute for Public Relations

Liu, Brooke Fisher, & Briones, Rowena. (2012). New media, public relations, and terrorism resilience. In S. Duhé (Ed.), New media and public relations (2nd ed., pp. 126-133). New York: Peter Lang Publishing, Inc. Summary Though Americans believe that counterterrorism measures should be a top priority, most individuals are not taking the proper precautions to protect … Continue reading New media, public relations, and terrorism resilience →

January 31, 2013[Research Library], Digital Media Research Center, DMRC- Digital/Social Mediacommunication, emotional labour, employment, gender, personal brand, public relations, social mediaInstitute for Public Relations

Bridgen, Liz (2011). Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of Media Practice, 12(1), pp. 61-76. Summary Public relations practitioners are encouraged to use their feelings and emotions at work, historically when liaising with clients and journalists, but more recently in online interactions as well. … Continue reading Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media →

November 14, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Centereffective communication, employee-organization relationships, internal communication, internal public relations, organization-public relationships, public relations, symmetrical communicationInstitute for Public Relations

Topic: Organization-Employee Relationships Author(s), Title and Publication Seltzer, T., Gardner, E., Bichard, S., & Callison, C. (2012). PR in the ER: Managing internal organization–public relationships in a hospital emergency department. Public Relations Review, 38(1), 128-136. Summary Focusing on a university-affiliated emergency department (ED), this study investigated the antecedents and outcomes of organization-employee relationships, and the … Continue reading PR in the ER: Managing internal organization–public relationships in a hospital emergency department →

September 17, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC - Influence, DMRC- Digital/Social Media, Relationshipscrisis communications, Facebook, New media, public relations, social media, TwitterInstitute for Public Relations

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti … Continue reading Digital Strategies for Powerful Corporate Communications →

August 29, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC- Digital/Social Mediacrisis communications, Facebook, New media, public relations, social media, TwitterInstitute for Public Relations

Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the … Continue reading New media and public relations →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterInstitute for Public Relations

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →