Tag Archives: social media

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Trust, DMRC- Digital/Social Media, Relationshipscase studies, Interviews, social media, Survey, TriangulationDenise Bortree

DiStaso, Marcia Watson, & Bortree, Denise Sevick (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review. 38(3), 1-10. With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is … Continue reading Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Engagement, DMRC - Ethicsethics, Policies, Reputation, social mediaMarcia W. DiStaso

DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule? Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals … Continue reading Measuring public relations Wikipedia engagement: How bright is the rule? →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterInstitute for Public Relations

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Health Communications, DMRC - Nonprofit, HealthDiffusion of innovations, healthcare, Public Information Officers, social mediaInstitute for Public Relations

Avery, Elizabeth Johnson; Lariscy, Ruthann; Amador, Ellie; Ickowitz, Tanya; Primm, Charles; & Taylor, Abigail (2010). Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research, 22, 332-358. This research employs a survey of 281 public relations practitioners in public health departments serving four distinct … Continue reading Diffusion of social media among public relations practitioners in health departments across various community population sizes →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Advocacy, DMRC- Digital/Social MediaDialogic communication, Environment, Facebook, social mediaInstitute for Public Relations

Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles →

July 12, 2012[Research Library], OCRC - Internal Communications, Organizational Communication Research Centeradvanced communication and information technologies (ACIT), communication channels, employee communication, face-to-face communication, media richness, onboarding, organizational assimilation, social media, traditional mediaInstitute for Public Relations

Topic: Organizational Assimilation and Communication Technology Author(s), Title and Publication Waldeck, J. H., Seibold, D. R., & Flanagin, A. J. (2004). Organizational Assimilation and Communication Technology Use. Communication Monographs, 71(2), 161-183. Summary This study investigated the nature of organizational assimilation, and employees’ use of three types of communication tools in information seeking to reduce assimilation … Continue reading Organizational Assimilation and Communication Technology Use →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Centercommunication effectiveness, electronic communication, employee communication, employee management, Employee Value Proposition (EVP), face-to-face communication, globalization, high-performing companies, internal communication, Measurement Publication, Organizational Values, return on investment (ROI), social mediaInstitute for Public Relations

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report →

July 12, 2012[Research Library], OCRC - Communication Behaviors, OCRC - Culture and Values, OCRC - Engagement, Organizational Communication Research Centercommunication budget, employee communication, face-to-face communication, IABC Research Foundation, Internal Branding, internal communication, listening skills, management development, social mediaInstitute for Public Relations

Topic: Employee Engagement Author(s), Title and Publication IABC Research Foundation and Buck Consultants. (2011). Employee Engagement Survey. San Francisco: IABC Research Foundation. Summary This report is the third in a series of annual surveys that the IABC Research Foundation conducted on employee engagement. A total of 954 employees were surveyed, representing a cross section of … Continue reading Employee Engagement Survey →