This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments implemented lockdown measures to reduce the spread of the virus. This study assessed the effect that COVID-19 had on consumer expenses by examining changes in spending levels. The study … Continue reading How Personality Traits Affected Consumer Behavior During COVID-19
This summary is provided by the IPR Organizational Communication Research Center Summary In a fast-evolving and uncertain business environment, change is an inescapable reality of the modern workplace. One cannot talk about organizational change without mentioning leadership and management. Since the onset of the COVID-19 pandemic, executive leaders have found themselves at the forefront of … Continue reading Charismatic Rhetoric: How Top Leaders Navigated Change During COVID-19
What does it take for a company — or an industry — to get back in the good graces of the American public once it has a poor reputation? It takes more than 380 million doses of a life-saving vaccine distributed free of charge. We know this because the pharmaceutical industry remains the least-trusted industry … Continue reading Despite Providing Millions of Free Vaccines, Pharmaceutical Firms Still Considered Untrustworthy
This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
This blog is provided by the IPR Organizational Communication Research Center. In February 2020 we started to conduct interviews with communication professionals for a new study on the importance of listening in organizations. A few weeks later, our efforts came to a screeching halt as the COVID-19 pandemic led to workplaces being completely shut down. … Continue reading How COVID-19 Heightened the Need for Listening to Employees
This blog is provided by IPR Organizational Communication Research Center. The COVID-19 pandemic resulted in a renewed focus on internal communication as many organizations had to introduce new working practices, furlough employees, and handle sudden redundancies. This has created unique challenges for organizations as they adjust to new operating, business, and public policy environments. As … Continue reading The Impact of COVID-19 on the Five Functions of Management
This blog is based on the original article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Public Relations Society of America and the Institute for Public Relations. Overview Due to COVID-19, public relations leaders have never been more aware of the need to pivot quickly in … Continue reading Improving Crisis Communication in the Age of COVID-19
This blog is provided by the IPR Organizational Communication Research Center. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing, employee communication became the primary way to promote closeness between people in organizations. In particular, employee communication managed various challenges … Continue reading How COVID-19 Taught Corporations the Value of Internal Communication
With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have faith that the 2020 elections will be conducted in an honest and open way. Concern about election integrity and/or voting … Continue reading New Poll Reveals Public Concerns about Election Integrity and Government Response to COVID-19
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and … Continue reading How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic
Following the first two Institute for Public Relations (IPR)/Peppercomm COVID-19 studies, which focused on initial understanding of the organizational responses and employee perceptions of the pandemic, the third installment is a collection of qualitative assessments from the perspectives of communications leaders on where we are and what’s next. In addition, the current racial unrest triggered … Continue reading In Search For the Truth, “Meaning” Matters Most: Delving Deeper Into Covid-19 And Racial Inequity
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career. We’re living through a surreal global health crisis that is testing all of us personally and professionally. Knowledge and skills in risk and crisis communication have become essential. For leaders, … Continue reading Lessons Earned: Leadership in a Pandemic Through the Lens of Higher Education