This content is presented in partnership with Cvent, which powers IPR events. The bar for webinars has been raised. A standard slide deck and a single, off-camera presenter no longer cut it. Now marketers must create moments that set their webinars apart and drive deeper audience engagement and participation. Five Tips to Get Your Webinars … Continue reading From Boring to Buzzworthy: Tips for Your Webinar Program
- Home
- From Boring to Buzzworthy: Tips for Your Webinar Program
All posts by Institute for Public Relations
Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers for Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees. “We are thrilled with the election … Continue reading The Institute for Public Relations Announces Three New Directors of its IPR Commissions and Centers for Excellence →
This summary is provided by the IPR ESG & Purpose Research Library. Dr. Karine Lacroix and colleagues examined whether climate change mitigation behaviors at the personal level spills over onto people’s willingness to engage in behaviors at the collective level. A series of three surveys were conducted. Survey 1 consisted of 1,037 U.S. adults and was … Continue reading Does Personal Climate Change Mitigation Behavior Influence Collective Behavior? →
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR objectives. However, little is known about the potential damage caused by negative comments or user feedback on CSR statements on social media. This study explored the … Continue reading Getting Called Out: The Effects of Social Media Feedback on CSR →
This summary is provided by the IPR Organizational Communication Research Center. Summary This study examined employees’ communication behaviors at the workplace. Specifically, the authors proposed and validated allegiant communication behavior (ACB) as a unique employee communication phenomenon and articulated the value of allegiant communication behavior in improving organizational effectiveness. The authors defined allegiant communication behavior … Continue reading These Three Dimensions of “Allegiant Communication” Can Help Organizations Evaluate Internal Communication →
This summary is provided by the IPR Organizational Communication Research Center. Summary Both internal and external publics are increasingly expecting and demanding organizations and their leaders to act ethically and serve all stakeholders’ needs. Not surprisingly, servant leadership, which suggests that leaders should prioritize ethical behavior and the well-being of their followers, customers, and community … Continue reading Servant Leadership: The Key to Empowered and Supportive Employees →
This summary is provided by the IPR Organizational Communication Research Center. Summary Information and communication technologies (ICTs) have become an essential part of both private and working time. During the COVID-19 pandemic, ICTs became even more important, as many employees were required to work from home and organizations relied heavily on technology. Although ICTs provide … Continue reading Technology and Burnout in the Age of Remote Work →
This summary is provided by the IPR Organizational Communication Research Center. Summary This study examined how the global pandemic brought new challenges to organizational listening and how organizations handle these barriers. Organizational listening is a strategic management function and an ethical responsibility critical to employee-organization relationships (EOR). Ethical listening involves treating others with respect, paying … Continue reading Organizations Showed Greater Moral Sensitivity During COVID-19 →
This summary is provided by the IPR Organizational Communication Research Center. Summary A growing number of corporate leaders have begun speaking up on controversial sociopolitical issues such as race relations, gender, and sexual orientation, immigration, and climate change. Considering that CEO activism is on the rise, its consequences on organizational stakeholders’ attitudes and behaviors have … Continue reading Does Perceived Morality of CEO Activism Matter? Understanding Employees’ Responses to CEO Actions on Sociopolitical Issues →
Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors. Here is what they had to say: Sean Williams (Bowling Green State University): I had the honor to … Continue reading Measurement Roundtable: Measuring Internal Communication →
Download Full Report: Measuring Stakeholder Perceptions of the “Social Impact” in ESG (PDF)Download Social Media Graphics: Coming Soon! Cision and the Institute for Public Relations examined the conversation around environmental, social, and corporate governance (ESG) topics. This first report focuses on the ‘S’ in ESG — social impact. Executive Summary The past few years have brought a renewed … Continue reading Measuring Stakeholder Perception of the “Social Impact” in ESG →
The field of public relations (PR) is strongly concerned with questions surrounding the management of organizations’ identity, relationships, legitimacy, reputation, or trust. At the same time, these concerns rest on one fundamental baseline assumption: that organizations are collective actors in the first place; as proverbial corporate citizens, they engage, build stakeholder relationships, act (ir)responsibly, etc. … Continue reading Treating the Collective Actorhood of Organizations as a Variable: Implications for PR →