This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards of their companies, but also social actors that may influence public opinion on social and political issues. Audiences likely expect a certain kind of behavior from CEO communications, … Continue reading Do CEO Social and Political Tweets Impact Perceived Authenticity?
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures
Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less moderation of discussion by the organization. To broadly engage with the public about societal, environmental, and political issues, is strategically relevant to organizations in their … Continue reading “Hands Off” Social Media
This summary is provided by the IPR Digital Media Research Center. Summary Given the increasing investment and attention in using social media to communicate CSR activities, this study examined CSR communication on YouTube. Specifically, this study explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (i.e., trustworthiness, … Continue reading “Comments are Disabled for This Video:” Understanding Source Credibility of CSR Information on YouTube
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition
Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation
Author(s), Title and Publication Chen, Z. F., Hong, C., & Occa, A. (2019). How different CSR dimensions impact organization-employee relationships, Corporate Communications: An International Journal, 24(1), 63-78. doi:10.1108/CCIJ-07-2018-0078 Summary Although corporate social responsibility (CSR) has attracted growing attention among researchers and organizations, the impact of CSR on organizations’ internal climates and stakeholders such as their employees … Continue reading How Different CSR Dimensions Impact Organization-Employee Relationships
Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity
Author(s), Title and Publication Duthler, G., & Dhanesh, G. S. (2018). The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE). Public Relations Review, 44(4), 453-462. doi: 10.1016/j.pubrev.2018.04.001. Summary The authors of the current study examined employee perceptions of their organizations’ CSR practices and … Continue reading The Role of Corporate Social Responsibility (CSR) and Internal CSR Communication in Predicting Employee Engagement
Author(s), Title and Publication Opaku-Dakwa, A., Chen C., & Rupp, D. (2018). CSR initiative characteristics and employee engagement: An impact-based perspective. Journal of Organizational Behavior, 39, 580-593, DOI 10.1002/job2281. Summary In the workplace, a holistic understanding of corporate social responsibility initiatives (CSRIs), specifically when and why CSRIs would be engaging to employees is critical in … Continue reading CSR Initiative Characteristics and Employee Engagement: An Impact-Based Perspective
Author(s), Title and Publication: O’Connor, A., Paskewitz, E. A., Jorgenson, D. A., & Rick, J. M. (2016). How changes in work structure influence employees’ perceptions of CSR: Millionaire managers and locked-out laborers. Journal of Applied Communication Research, 44(1), 40 – 59. Summary Corporate social responsibility (CSR) is a multi-faceted concept, including dimensions of economic, legal, … Continue reading How Changes in Work Structure Influence Employees’ Perceptions of CSR: Millionaire Managers and Locked-Out Laborers
Topic: Employee Identification; Employee Performance Authors, Title and Publication Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, 78(3), 20-37. Summary In the search for levers to improve job performance, some managers have turned to corporate social responsibility (CSR is defined … Continue reading Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees