This summary is provided by the IPR Behavioral Insights Research Center. Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and posts by the general public on social media can help reduce the spread of COVID-19 misinformation. An online experiment of 873 people was conducted in August 2022. Participants viewed misleading … Continue reading Should Experts or the General Public Debunk Misinformation on TikTok?
The future of PR is… …wide open, and to be made by us Turbulent times require calm and collected communicators. Our troubled, post-COVID, conflict- and crisis-ridden times are thus often described as an opportunity for effective communicators to build better relations between organisations and their stakeholders. At the same time, polarised partisan public spheres are … Continue reading The Future of Socially Responsible Public Relations
This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis happens. This study examined crisis memory (memories which influence how people think, feel, and act when dealing with new crises) in the context … Continue reading How Memory Plays a Role in Crisis Response
Morning Consult examined how adult employees in the United States feel about their work. The researchers analyzed how factors such as COVID-19, inflation, and remote work affect where people want to work, how satisfied they are with their jobs, and the reasons why they do or do not prefer to work in certain environments. An online … Continue reading What Employees Want in 2023
This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Weiting Tao and colleagues examined how workplace dialogic communication about COVID-19 vaccination influenced employees’ intention to advocate for the vaccine to people in their personal and professional networks. Workplace dialogic communication requires open exchange of information, thoughts, and … Continue reading Workplace Chatter Can Promote Employee Advocacy for COVID-19 Vaccination
This summary is provided by the IPR CDEI Mental Health Resource Center based on the original study by The Harris Poll and CVS Health The Harris Poll and CVS Health examined how the COVID-19 pandemic affected the mental health of minorities. An online survey of 1,986 U.S. adults was conducted by The Harris Poll from … Continue reading Minority Employee Mental Health During COVID-19
This summary is provided by the IPR Organizational Communication Research Center Summary A critical objective of organizations’ crisis communication is to cultivate a motivated and engaged workforce despite adversities. To enhance organizations’ internal crisis communication practice, this study examined how leaders’ motivational communication can facilitate employees’ crisis coping and promote employees’ organizational engagement. More specifically, … Continue reading How Leaders’ Motivational Language Enhanced Employee Engagement During COVID-19
Jordan Alpert, Ph.D., and colleagues analyzed secure messaging between clinicians and patients to determine the most discussed topics and what communication was like at the beginning of the COVID-19 pandemic. A content analysis was completed of over 4,200 secure messages at a large cancer center in the southeastern U.S. collected from February – May 2020. … Continue reading Secure Messaging and COVID-19: A Content Analysis of Patient–Clinician Communication During the Pandemic
This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments implemented lockdown measures to reduce the spread of the virus. This study assessed the effect that COVID-19 had on consumer expenses by examining changes in spending levels. The study … Continue reading How Personality Traits Affected Consumer Behavior During COVID-19
Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.
This blog is provided by the IPR Organizational Communication Research Center. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing, employee communication became the primary way to promote closeness between people in organizations. In particular, employee communication managed various challenges … Continue reading How COVID-19 Taught Corporations the Value of Internal Communication
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and … Continue reading How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic